The idea of bloggers writing about bloggers is less than bracing, but at Davos the phenomenon is so widespread and talked about that Monty Python’s Spam sketch comes to mind - blog, blog, blog, blog etc.

It is actually next to impossible to calculate how many people are blogging the event. As well as high profile media companies, Reuters, the BBC, Swiss TV, Forbes, CNN and so on, there are untold babbles of individuals out there. What is the collective noun for bloggers, while we’re thinking about it? A nuisance of bloggers, perhaps. Suggestions welcome.

Anyway, the Davos organisers have been in at the beginning on this. Their main blog page has more than 15 official contributors and links to many others. The page has had 21,000 hits so far. It also leads you to Davos Conversation, a site set up by the World Economic Forum and others to bring in about everyone else talking about Davos that they can. It’s interesting that instead of taking part in the myriad discussions going on here, many people are diving out to see what everyone’s saying in the blogosphere instead, as this WEF staffer was right next to me (below).

With more than 800 chief executive officers around it is hardly surprising that some of them have taken up the blog. BT Group boss Ben Verwaayen has been blogging for the Daily Telegraph about the diverse types of people here while KPMG International’s Michael Rake has been talking in his blog about the Transatlantic Business Dialogue.

I hope you will excuse the thoroughly shameless plug, but Reuters CEO Tom Glocer is also at it, suggesting that with all the blogging and webbing going on, one day “we’ll all be able to stay home, prevent climate change and just send our avatars to Switzerland“.