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	<title>Comments on: Is &#8220;local&#8221; a four-letter word?</title>
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	<link>http://blogs.reuters.com/blog/2007/02/06/is-local-a-four-letter-word/</link>
	<description>Just another Blogs.reuters.com weblog</description>
	<pubDate>Mon, 09 Nov 2009 05:35:20 +0000</pubDate>
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		<title>By: Linda</title>
		<link>http://blogs.reuters.com/blog/2007/02/06/is-local-a-four-letter-word/#comment-128628</link>
		<dc:creator>Linda</dc:creator>
		<pubDate>Wed, 07 Feb 2007 21:02:50 +0000</pubDate>
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		<description>Surely, by going after a local angle to a national story, the skill is to bring out a different and more personal 'take' - the personal story of the local teenage drug user must be more interesting than a set of national statistics? 

If a local school is named as a "hotbed" of drug abuse, then there is a better story there for the community than tagging it on to a national report and just giving it a mention. 

Speak to the parents, the staff and the pupils to find out why it is such a problem and what they are doing about it. Surely this is a sensible approach to bring the story to life and give readers a better understanding of what is happening "behind the headlines."?</description>
		<content:encoded><![CDATA[<p>Surely, by going after a local angle to a national story, the skill is to bring out a different and more personal &#8216;take&#8217; - the personal story of the local teenage drug user must be more interesting than a set of national statistics? </p>
<p>If a local school is named as a &#8220;hotbed&#8221; of drug abuse, then there is a better story there for the community than tagging it on to a national report and just giving it a mention. </p>
<p>Speak to the parents, the staff and the pupils to find out why it is such a problem and what they are doing about it. Surely this is a sensible approach to bring the story to life and give readers a better understanding of what is happening &#8220;behind the headlines.&#8221;?</p>
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		<title>By: HackFlack</title>
		<link>http://blogs.reuters.com/blog/2007/02/06/is-local-a-four-letter-word/#comment-127908</link>
		<dc:creator>HackFlack</dc:creator>
		<pubDate>Wed, 07 Feb 2007 14:04:59 +0000</pubDate>
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		<description>Preventing a reporter from breaking news for a whole day by localising a national story is clearly a bad idea.
Having a sub spend 35 seconds localising a national story is a good thing.
The latter is far closer to reality on most newspapers (certainly UK).
Localising means the reader gets a story without having to get it elsewhere, in a way where the relevance to their lives is obvious.</description>
		<content:encoded><![CDATA[<p>Preventing a reporter from breaking news for a whole day by localising a national story is clearly a bad idea.<br />
Having a sub spend 35 seconds localising a national story is a good thing.<br />
The latter is far closer to reality on most newspapers (certainly UK).<br />
Localising means the reader gets a story without having to get it elsewhere, in a way where the relevance to their lives is obvious.</p>
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