Sometimes it seems like Samsung never encountered a product category it didn’t like. From mobile phones to TVs to refrigerators and air conditioners, the Korean consumer electronics giant is into little bit of everything.
Which is why some visitors to the 3GSM mobile industry trade show in Barcelona this week could be forgiven for thinking that Samsung has entered a major new market.
Hotels. Yep, hotels.
Samsung, which is famous for its in-your-face advertising at global trade shows, has out done itself this week and completely plastered the inside and outside of the posh Hotel Rey Juan Carlos in Barcelona with its branding.
The picture at right shows a Samsung banner, a mere 12-stories high or so, inside the hotel’s atrium.
Photo: Reuters/van Grinsven
(Updates to fix typo in headline)
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