Sony CEO Howard Stringer (pictured, right) made a surprise appearance at the 3GSM trade show in Barcelona, the world’s biggest wireless communications trade show.
The teddy bear of the consumer electronics industry who is staring ahead at several more quarters of expected losses from his PlayStation video games consoles group, jumped at the opportunity to bask in the sunshine of his company’s mobile phone success story.
Sony Ericsson is the world’s fourth biggest handset producer in units and the second most profitable one after Nokia, helped along by the Sony halo from its Walkman music and Cybershot camera brands.
“I want to associate myself with a winner,” he quipped when he joined the stage with Sony Ericsson president Miles Flint (middle) and Ericsson CEO Carl-Henric Svanberg (left).
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