Automatic espresso machines and streamlined store designs are symptoms of the furious growth to 13,000 stores at Starbucks Corp. - and, it seems, the loss of some cafe magic. Or so considers Chairman Howard Schultz in a memo to executives posted on starbucksgossip.com last week.
The company has confirmed the authenticity of the memo, Nichola Groom reports, with some suggestion from a spokeswoman that it’s not being viewed as idle musings internally.
Schultz writes that the streamlined stores “no longer have the soul of the past and refl
ect a chain of stores vs. the warm feeling of a neighborhood store… In fact, I am not sure people today even know we are roasting coffee.”
What do you think? Has Starbucks lost its ’soul’?

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158 comments so far
yes, starbucks has lost it! only because the quality of its coffee has gone really bad. its not what it used to be. now, costa and nero are much better than starbucks.
- Posted by D KhanIt has a soul? That implies too much. While it may be hip, it does far to little for our planet or it’s people to say it has a soul (either good or bad).
- Posted by louis scottStarbucks never had a soul.
- Posted by BrianNo, but the comfy neighborhood coffee cafe feel is being lost with the addition of each automated feature, more lighting and new menu items.
- Posted by STUART NAPIERYes they have lost their sole… The automatic machine here at Legacy produces swill. McDonalds makes a better coffee.
- Posted by steve FoxYes, I think that Starbucks is seen in many areas as having some of the negative characteristics of Walmart and McDonalds.
The Walmart comparison is because Starbucks tends to move into neighborhoods where there are established locally owned coffeehouses with personal character, and shuts them down by taking all the customers.
The McDonalds comparison is because there is a Starbucks on almost every corner. In San Diego where I live, I can many times actually stand at the doorstep of one Starbucks and see another one. It smacks of corporate glut, and I don’t buy coffee there anymore because it disturbs me.
- Posted by Jenn BarryI think Starbucks has reached a peak and has to now think how it can prepare for the future. It shouldn’t lose its personal touch, but may have to prune back somethings in order to make room for other touches that will engender more meaning for its customers.
- Posted by Samuel KatagiI like McStarbucks. They are everywhere I go, so I know I can always get my mocha frappachinos and the no-whip, two Sweet-n-lo, grande lattes. The drinks are always the same no matter which McStarbucks I go to. The only problem is that the store near my house always has a long line. I wish they would make service faster so I don’t have to wait so long.
- Posted by ChrisStarbuck came to the fore of coffehouses without people realizing that the original business model included buying the over-roasted (burnt) beans that were otherwise unsaleable. Via brilliant marketing the coffee drinking public was convinced that this was how good coffee should taste! So… to me all Starbucks ever had (with the exception of the profitability of its stock) was it ambiance. If that has truly been lost, it may be devastating for the chain.
- Posted by LouWhy would someone think a corperation had a soul in the first place.
- Posted by BernieStarbucks is nothing more than a fast food stop for an over caffinated society. Get over your self. You lost the corner store when you left Seattle.
Oh yes…the difference in the employee attitudes and talent is vasting different from the early days of Starbuck’s. In the early days, there was an good amount of pride taken in making a good coffee drink, a fun attitude, cheeriness, etc.
- Posted by Susan FribergHere’s a concept for you and other mega chain stores–instead of being a thousand miles wide and one foot deep, how about creating a company that’s a thousand miles deep? Emphasize true customer care, friendliness, community building (how about putting community tables in some of your stores?), real quality (can be some individualized stores but with the same top level of quality throughout the chain), some softness in the design of the stores–some are metal and stone and are very cold. and on I could go…enough.
Yes, sadly it has totally lost its soul, like anything that errupts en mass, it’s inevitable. While the coffee’s still delicious, staff are too busy to be chatty or aimiable like you would expect at your local. Products, designs and layouts are all approved through headoffice as it’s a franchise so there is no uniquiness afforded any of the stores. While I appreciate the effort in congruity and understand the rationale behind the idea, let’s face it, everyone knows the Starbucks logo. Why doesn’t head office take a walk on the wildside and give the independent owners a little more artistic license and the right to bring back the hand held espresso machine if they so desire …
I still love Starbucks, but it has no persona per se.
- Posted by DIt’s funny - we were visiting Seattle recently, and a tour book described the “first” Starbucks store as a purist’s coffee experience. “You won’t find mugs and CDs for sale here,” the book said, “just the coffee that made Starbucks famous.” We happened to be in the area one day, so we checked it out.
It was primarily a gift shop.
And don’t get me started on last year, when I was visiting the Forbidden City, in Beijing, China — and found a Starbucks inside the Forbidden City. Now THAT should be forbidden.
- Posted by Chris HWhen it becomes difficult to intuit a brand’s position the brand has lost its way. “Soul” may be overstating things a bit but it is hard to tell if Starbucks has not opted for being the to coffee shops what McDonald’s is to burgers or, at least, what McDonald’s used to be to burgers.
- Posted by Geoff Bushstarbucks had soul? when? I thought that was sold off a long time ago when it bacame reasonable to pay 6 dollar for a cup of coffee. to be honest I prefer the normal coffee i can get at home or a gas station a lil milk 2- 3 sugars and I’m good. But then i don’t see the need for alot of unneccessary thing other people over pay for, its not that i can’t afford it, just have better things to spend my money on.
- Posted by patrick WThey had a soul?
- Posted by GarrettI think that starbucks is more, “Hurry” than coffee shop nowadays. before you could go to a starbucks and sit down with friends and look at e-mail, but now there are some that dont even have sitting areas, and the selections of take home and brew coffees is dwindlig also
- Posted by JesseIt never had a soul. It’s always been a Souless Yuppie Establishment.
- Posted by Carol BeaversHumans have souls, not coffee shops, all I care about is the ability to quickly and cheaply get a cup of coffee and be on my way. What I don’t need is a $4.00 cup of coffee to make me feel important.
Thanks McDonald’s!
- Posted by VanWhen did Starbucks ever have a soul? It is a big chain store and never was a real “neighborhood” place.
Starbucks may have screwed up its marketing plan, thanks to catering to the Wall Street expectation of perpetual expansion. But its cafe atmosphere was never more than an illusion in the first place, like so much in modern business. Ask the victims of Katrina how “real” their home insurance was. Or diners at Wendy’s how “old fashioned” their burgers are.
- Posted by Peter WalshAs a resident in the Northwest I was saddened by the loss of our Coffee People when Starbucks bought them out. I find that while Starbucks is everywhere it no longer has the neighborhood feeling to it. I used to be able to walk one block for my over-caffination and now if I want espresso I have to walk into the Starbucks in Target… They really need to step back to see where they have gone wrong.
- Posted by Joshua SorensenThrough marketing diversification Starbucks has lost a bit of soul …. and smell! The smell of toasted egg muffins now fills the space … replacing the once sweet smell of ground coffee and sweets.
- Posted by Peter HanleyI used to have no issue regularly spending $5 on a coffee since I knew the barista would ensure its perfection and I enjoyed the soothing environment. The coffee quality has deteriorated and so has the service. The days when I would spend a leisurely hour there, sipping my drink and picking up dog biscuits are certainly gone.
- Posted by LeahStarbucks is definitely hit and miss. They never were like McD’s, where everything is exactly the same no matter where you are; but at least they always used to be good. You could count on a good mocha, maybe a bit more or less chocolate, wherever you were. Nowadays, trying an unfamiliar Starbucks is always a 4-dollar gamble.
- Posted by Todd WilliamsI will stick to my Tim Hortons thank you very much, too much money for not very good coffee at Starbucks, but they do make a good Chai Latte.
- Posted by AliciaStarbucks, the company who convinced the world to pay $6 for a 25 cent cup of coffee, has a soul? I would rather go to FastTrac or MickeyD’s where coffee is always fresh, better tasting and the staff is cheerful not matter if I only get a simple coffee. In fairness, I will say that my only one great Starbucks experience was at about 54th and 5th Ave in NYC with a staff member who went clearly out of her way but it was also clearly to the annoyance of the other staff.
- Posted by BillStarbucks has been revolutionary in that it created spaces (some would say the 3rd space) where people can gather and connect with one another over a drink that stimulates and is condusive to thought provoking discussion. I do fear that it’s rapid expansion has left it looking more “cookie cutter” and has led to declining quality. I love the fact that I can go almost anywhere and enjoy a Starbucks coffee, but the driving force of their success was createing spaces for connection. I now look for neighborhood coffee houses that cater to what Starbucks started out providing: a high quality coffee, made with pride and delivered with a smile and quick chat with the barista.
- Posted by MichaelStarbucks is probably like Walmart with a tiny bit of a soul. Starbucks buys up local chains and shuts them down. Standby for an anti-Starbucks revolt in the progressive cities as pro-local business people see how Starbucks takes over.
- Posted by FrankYeah, I have to say it never had a soul, not here anyway (TX). Just a coffee chain w/ long lines. 7-11 has better coffee now and it’s faster to get it there. Some starbucks used to have a nice feel but those seem very busy now, w/ wifi laptop users scattered everywhere and busy clerks. Maybe something to do w/ them becoming an office away from home.
- Posted by EricGave up. The warmth flowed out. it’s a scene from a robotic movie.
- Posted by John Davidson MillerI only go to Starbucks if I’ve been given a gift card. Otherwise I always prefer an independent, non-chain coffee shop. I guess the fact that I’ve worked as a Barista (without an automatic machine) sort of biases me too.
- Posted by RaeYes, they have lost it. There is no longer the feel of the local store. When I do go to my neighborhood Starbucks (which is rare these days) I am often greeted with a curt “How can I help you?” and a small smile. The employees no longer seem to care about the customer, but more about their speed to get you in/out. Ick.
I go to my new local coffee shop (and I can see why it is always packed, even only six blocks from the Starbucks). Their employees seem to be enjoying themselves. They ask me about my day, and their bakery items are SO GOOD.
I miss the old Starbucks. Where did those employees go?
- Posted by Cindy CStarbucks killed the true essence of a Barista, when they decided to make espresso with a push button machine. Not everyone can be a good Barista, but any idiot can push a button.
- Posted by RobertYou can’t lose what you don’t already have.
- Posted by KCMrs Plumber had a soul, and taught fourth grade, If I had never met her, adding up 7 and 5 would have been beyond me.
Starbucks is a Coffee Shop, very good, very pricey coffee shop.
I recall a day in my youth when the price of coffee included a folk singer or poetry readings, and the coffee shop was a night out for the under drinking age crowd. I think the Purple Onion was one of those. Well we grew older and switched to Rum and Coca Cola, and the Purple Onion gave up the ghost.
If Dunkin Donuts would put in comfortable chairs, lower the lights a little and provide Internet connections they too could have the same soul Starbucks has, had and may in the future consign to the Heaven or Hell of oversized over sold francises.
- Posted by Karl LeubaStarbucks never had a soul….
- Posted by tOKinzYou can find their products at Costco, so yes.
- Posted by DavidThe coffee market is over saturated and over priced. The bloom has fallen from the rose. That is the nature of pop fads, a lot of flash with no substance. Krispy Kreme is experiencing the same problem. I call it the Hollywood effect.
- Posted by Jack BauerIn a very small town where I live there are 6 starbucks. One is in the process of being built right smack dab next to the family friendly coffee shop I go to. I have no doubt in my mind that they are going to ‘attempt’ to put them out of business. Starbucks is just another sad example of what a money hungry corporation will do at any expense. Believe it or not, it’s another fine example of evil in our world.
- Posted by KrisIt’s unfortunate that so many feel that ‘corporation’ are ‘profit’ are ugly words. The chairman makes great points as to how to better appeal the customer base. They have clearly done a fantastic job expanding in the last few years, bringing a much-loved product to the people who want it. The notion that a large chain store cannot be a good one is a very shallow, hard headed way to distort reality. The reason they become large is because of their ability to best supply their product to customers. Starbucks, in particular, goes beyond most of their competition and offers their employees good pay, excellant benefits, and a very enjoyable working experience-as well as donating a tremendous amount with charities and environmental causes. Is this what you call a company with no soul?
- Posted by JeffRemember when Starbucks went through a mass increase in prices to ensure even part time employees got health benefits?
The “soul” is still there. But bottom line, it’s always been a business. You can’t grow big while trying to stay small. You make concessions. Automatic machines help wait time, which makes consumers happy. We all shell out $4 a pop for something we could potentially make at home. It’s cultural. And culture, no matter how shallow or bland, always has a soul.
- Posted by MarieI’m amazed that people actually want the experience at all Starbucks to be the same. Overpriced coffee, yuppie muzak, mediocre food - gee, welcome to America!
- Posted by SteveWell, the automatic expresso machine cut down dramatically on repetitive motion injuries. I would think that would be more important than nostalgia or hipness.
It probably isn’t cool to love Starbucks, but the service is better and the people friendlier than the ‘local’ coffeeshops I’ve gone to, which tend to be a little too hip and snobbish. They also are more knowledgeable, receiving a whole bunch of coffee-related training (at least at the corporate-owned, non-licensed stores).
The baristas, like my fiance’, also get great benefits, including comprehensive health insurance working only 20 hours a week and after about 2 months. When my fiance’, who has had serious health issues including acute lymphoblastic anemia, needed a job with health insurance in a hurry, Starbucks got her that. Most local coffeeshops can’t claim that. So, that will always bias me for them.
Now, she is interested in pursuing ‘corporate social responsibility’ as a career path. Starbucks does do a lot of good things, if you care to look.
- Posted by MattThe thing I find aggravating about Starbucks is that they make bad coffee. This is largely due to the lack of a quality standard in America. Americans on the whole have no clue how espresso-based coffee is to be prepared. They naturally assume Starbucks knows what they are doing which they do not. Some gripes…
-Milk is too hot.
-Milk is not textured properly.
-Creme destroyed by transferring to paper cup.
-Lattes and Cappuccinos are way too milky and way oversized.
-Coffee served in a paper cup even if one is sitting in the cafe.
The decor is fine, but the cafe experience is destroyed by the poor product.
Melbourne Australia has the best cafe scene in the world. IMHO
- Posted by Harry HanleyStarbucks is facing a value issue. With their rapid expansion, and constant price increases, a latte is over $3. The service is not great. I have a 40% chance of getting my order wrong. So I order, pay my $3 and then find out they didn’t put the whip creme on, they forgot the extra shot. They forgot the toffee nut flavor, they forgot to make it extra hot, they give it to me without the sleve so I burn my hand. PREMIUM PRICES DEMAND PREMIUM SERVICE, Not Walmart Service.
- Posted by Big Toffee NutI agree the quality of the coffee has gone down. I have never thought of Starbucks as a comfy neighborhood cafe, I drink it when I’m on the go only because of its convenience. Fortunately I live in a city with many locally owned coffee roasters/cafes that are comfy and connected to the neighborhood. As a bonus they produce coffee Starbucks could only dream of.
- Posted by DaveWith more armchairs and sofas, CLEAN high chairs for kids, empty trashcans, crumb-free seating and a big push for environmental friendliness with discounts for people who bring in their own cups, I reckon Starbucks could win me back. As it is I avoid it. I am a European living in the Washington area and have yet to find a coffee spot that really qualifies as a “cafe,” at least not one where comfort and cleanliness, basic requirements of any cafe, rank alongside product as essential elements. I would certainly not expect to find that kind of atmosphere at a chain store so I suggest the executives quit dreaming about soul and start worrying about consumer experience.
- Posted by ElaineWhen a Gap sales girl says, “hi how’r ya doin over here?”, she has mustered as much ’soul’ as Starbucks ever managed to.
And idea that Starbucks was a “neighborhood” store? Just TRY to picture “mom and pop”, then picture them using focus-group marketing to choose everything from mood-music to faux-eclectic furnishings, then add name-brand labeling on everything from $1000 coffee machines to $20 mugs. Doesn’t work does it?
- Posted by Lauren D.Iwas a regular customer at the very first Starbucks and, the second and the third. I remember how great the coffee was - I’m sorry to say that Starbucks coffee has joined McDonalds as a place where you know pretty much what you’re going to get, even if you know it isn’t going to be very good.
- Posted by Tom Mc GarrityStarbucks is more about merchandising than it is about coffee.
As it has already been stated, Starbucks had a “soul” when there was a handful of stores, but not any more. In addition, the new pre-packaged mickey D knock off breakfast sandwiches are sickening. That coupled with the carnival barker styled “would you like to try one of our breakfast sandwiches” over and over and over and over again is equally repulsive as the product.
sbux may have reached market saturation. Like any good idea gone corporate, they’ll serve ANYTHING to keep the shareholders happy and drive share value while at the same time driving away customers with mediocre product & service devoid of any personality.
A simple model for success is serve a quality product with personality consistently and you’ll do well
It would appear sbux has forgotten what made them successful in the first place
- Posted by Bob ZeeStarbucks has, since its inception, been searching for a soul - by sucking up the local cafe’s and coffee shops, hoping to aquire one by force. The stores have never sold more than mediocre coffee, with a fair-to-middlin’ ambiance. I was horrified when I saw the addition of ‘ticky-tacky’ houses and strip-malls to the local area, for I _knew_ the local shops of all varieties were nearly doomed. I was saddened the day I learned the favorite local cafe\coffee shop was closing it’s doors - and pretty much stopped over-caffinating myself cold turkey…
To be honest, I haven’t tried the lastest Starbucks (the coffee has ALWAYS been too burnt), I gave the Carriou a try - too sweet, and the coffee flavorless, and I won’t even go in to the Dunn Bros. experience (expensive office coffee)…
What neighborhoods need is a return to the local shop mentality, and if Starbucks or any of the copratocracy wants in on it they should steer clear of the McDonalds cookie cutter philosophy. Build the brand around ‘Quality’ and ‘Comfort’ but allow for the curiosity that a unique cafe induces - shoot for a throw back to those ‘good ‘ol days’ when life was “safer” and the ‘locals knew your name’…
I prefer my ‘Grande Double Shot Dry Cap Carmel Highrise’ to vary a little from coast to coast, hell from “north-side” to the “‘burbs”… (I travel not for cookie-cutter beigeness, but for the variety, difference and a little bit of risk)…
- Posted by Cre8ivEThe only coffee shop with soul is one that only sells certified fair trade organic coffees and teas.
- Posted by JessIts so sad that starbucks has lost the stars from its name. Probably in a race to open as many stores as possible, they ended up hiring as many rude employees as well. Back in the days (dont even remember how long ago!!) Starbucks was worth the bucks, when the coffee was fresh, the people serving it were warm and nice. Now, they just slam the drink at your face, sometimes you have to ask them AGAIN to customize your drink, eventhough you did that while placing your order and then hear them growling and ranting about it.
- Posted by KunalAnd this is common for all the starbucks irrespective of the location. Something common after all!!
I remember when having a cup of coffee was so peaceful. Starbucks has changed that approach in a bid to win this corporate race. There are nicer coffee chains like Costa or perhaps even Juan Valdez, where the server listens and responds to your needs and is not in a rush to keep the score of customers attended high!!
Its a hightime that Starbucks realizes this before it even loses the bucks of its customers!!
Starbucks coffee is horrible. You’re not supposed to have to add candy and fat to make it palatable. Starbucks has no soul because neither do the people who go there.
- Posted by Jacques BouchardThe Bean still has it right.
- Posted by Laurastarbucks had a soul? hmmm
last time i went to one i bought a sandwich, soda, and a chai latte. i asked to cashier (i can only hope they dont actually let her boil water) for a small bag with handles. she tried to hand me a spoon. when i looked at her questioningly, she tried to force her proferred plastic ware on me.
“i asked for a bag. what’s with the spoon?”
“oh, thought you said spoon.”
she then proceeded to mix up a hot chocolate with a coffee for the next customer, and tried to convince him he was wrong when he said he hadnt ordered chocolate.
and one of the barristas lost her temper when she was asked for a cup of ice water.
i shall never go to starbucks again. i’ll buy chai mix from the store.
- Posted by christaNo, Starbucks is fine. Sorry hipsters, but there’s a reason that Starbucks is the big fish in the pond, they are good at giving people what they want. I prefer staff that focuses on giving me tasty coffee asap and doesn’t chat with every other customer. Be courteous and smile, but I’m in a hurry dammit.
- Posted by MasonDitto with “Jeff” at 6:11 on the 26th.
- Posted by Duncan C St. IvesStarbucks’ lack of coffeehouse “soul,” if you’d call it that, is my entire reason for giving them my business. I am far happier giving my money to a corporation’s officers and shareholders than some hippie goofball. While some of the same indie-music, baloney-arts-degree, Castro-hat-wearing element still oozes into Starbucks locations, I find it far more tolerable than your average caffeine waystation. If nothing else, most patrons shower regularly - perhaps what Starbucks is really missing is not “soul” but “funk,” in the sense that their customers use soap. So I’ll have a double ristretto venti nonfat organic chocolate brownie frappuccino extra hot with foam and whipped cream upside down double blended and two packets of splenda, just please hold the fair trade.
- Posted by BrendanStarbucks lost it when they stopped throwing the coffee out after 20 minutes. Now it sits on the burner for an hour before they toss it. Nice. Tastes like burnt dirt now. Starbucks lost it when their employees stopped smiling when you ordered coffee and seems more interested in fiddling with their tongue stud, diamond nose stud, or multi-colored hair instead of pouring my coffee. Starbucks lost it when they let their employees stick the ‘homeless man tip cup’ next to the register. Totally tacky. Starbucks lost it when they failed to provide their employees enough training so they’d know when they’ve put just a FEW to many scoops of ground coffee in the coffee machine basket. Oh yeah. Did I mention this is being written by a guy that’s been to and purchased drinks at just about every Starbucks in the Western Hemisphere (only slight hyperbole). I like good coffee. Starbucks had it at one time and that’s why I went–sorta convenient and good. But it doesn’t seem to be either at the moment. Too bad.
- Posted by DaleStarbuck’s never had a soul. They have always been all about big business and the mighty greenback. They do not sell the best coffee to their customers, but they are selling their brand name, so they are able to charge xtra for it.
- Posted by theBlobI usually prefer the coffee at Noah’s Bagels and 7-Eleven. They’re cheaper and, in my opinion, have the same quality as a Starbucks coffee. Thanks Starbucks for helping your competitors get better!
- Posted by J'zizzle HizzelMy local Dunkin Donuts has always been cleaner, cheaper and faster. Starbucks in local CT towns have a high rate of employee turnover - rude employees and are always filthy! See ya.
- Posted by EdwardStarbucks, I call it “four bucks”, to me it has become like another well known hamburger franchise which is all over the world. Like them, it is not of high quality, i.e. the mix of coffee they use, the actual coffee served, etc. but expensive. They just do not make a good espresso nor a good late, although their systematized approach works for retail in mass, it does not for good quality coffee. I rather go to a local true barista shop for a more artisan approach versus Starbuck’s factory approach.
- Posted by R. J. AtristainHehehehe, hahahhahahahaha, oh ho! That was a good one. Mass marketing and fashionable trendiness != good coffee nor lovable, homey-feeling corner hangout. Starbucks has wiped out at least three private coffee shops here Baton Rouge that made much better coffee. I detest them as much as I detest Wal-Mart (don’t get me started!).
Still, if as Mason (#57) says, you just want to get in, grab your swill, and not care about business owners who are friendly and honestly enjoy your visit, then by all means go to the cookie cutter drive through next-please 18,000 locations one near you McWalCoffeeBucks.
- Posted by John DouetThe quailty of the coffee has decreased. The flavor is no longer there and they are making the coffee mocha’s much sweeter. I like to taste the coffee and the chocolate. I am findng a better quality coffee at the independent kisoks at a lower price.
- Posted by John GambleStarbucks has always been the anathema of what a cafe is. Seeing that their soul consists of being an abomination, I would say that the soul of Starbucks is fully intact.
- Posted by Barnaby JonesStarbucks tastes good, but give me the service and atmosphere at Brewed Awakenings any day. I live in a town with a college that has a conservatory of music, and all starbucks plays is the CDs they promote. Brewed Awakenings has university jazz combos play live!
- Posted by SarahSo, soulless, yes. But good if you just need that espresso fix because your drip coffee at home just won’t do it. (BTW, Door County Coffee is nearly as good as starbucks drinks and way cheaper!)
Steelbucks is what they should be called. They move in and put every mom and pop coffee shop out of business. Oh and when they say they think some people have forgotten that they actually roast coffee there. Guys you don’t roast coffee your Steelbuck, you burn coffee in your Steelbucks. It is gross. Oh and get out of the Forbidden City, how dare you…
- Posted by RyanLost it’s soul? Puh-leease. They are a greed centered corporate behemoth that ranks up there with clear channel, Wal-Mart and all fast food chains in my book. I frequent LOCAL cofeehouses, not chains. Local places have soul. Starbucks has a bottom line.
- Posted by August WestOver priced, poor service.
I think that describes it best.
Want a good cup of coffee without all the hype then try Mc Donalds or Duncan Donuts.
- Posted by Uncle HowardDid you know there’s a starbucks in the Forbidden City in China? You literally walk into this great piece of history in the middle of Beijing, which is next to Tiennanmen Square, and what do you see…a Starbucks. The sight made me sick to my stomache.
But, I don’t think it’s all the company’s fault…it’s our own mentality that more is better, and convenience is better than quality. Starbucks is so big because we’ve allowed it to become so.
Which brings me to another point…how can Starbucks call themself a coffeehouse if they don’t even offer free internet? In some places there’s the option, but you have to pay for it. Even if you don’t sell coffee, seems to me like nowadays you almost have to have WiFi in your facility.
Unfortunately, the Baristas lost their artistic charm when the automatic machines came in. I admit…I will drive the extra miles to support the local economy, and get a good cup of a hand poured latte.
- Posted by ashleyTo elaborate on why Starbucks is an abomiation to what a cafe is, lets compare it to your average Italian cafe. This should be a fair comparison since coffee is a vital element of the Italian lifestyle. First of all, the atmosphere is hurried and contrived. There is no table service, the music choice is pretentious and loud. At Starbucks you enjoy coffee the way THEY want you to. In the traditional coffee shop, you can sit with your friends, order your coffee, and be undisturbed as you engage in conversation. If you are alone, you can read your paper and they will let you be but make sure that you are well served. So that’s atmosphere. Now for taste… this is where Starbucks REALLY messes it up. First of all, the smell of coffee at the shop is so strong that it ruins the experience. I want to be able to smell MY coffee and that’s it! Furthermore, what good is using the best beans, roasted to perfection, if you’re going to be shovelling caramel, mocha, and god knows what into the drink. Finally, the roast is so strong that all of the subtle elements in the taste of the coffee are masked by bold flavour. In my opinion, these elements are both detrimental to the beverage that the consumer is enjoying. So what advantage does Starbucks have over the traditional coffee shop? Quick and easy? DD is quicker and easier, and doesn’t cost an arm and a leg. Starbucks tries to present itself as a “coffee as culture” place instead of “coffee as a convenience”, and that’s what the premium you pay for is. To me, Starbucks is such a weak realization of the potential of coffee as culture. The atmosphere is uncomfortable, and the drink itself is far from satisfying.
- Posted by Barnaby JonesIn the beginning, Starbucks was a place I wanted to go. It was a coffee house with an neighborhood atmosphere and the coffee served had a personal touch. As a business traveler it gave me a familiar face in places otherwise strange to me. My office on the road. I even held my staff meetings in a local Starbucks. Its become a gift shop where a coffee fix is also sold. I for one am no longer a regular customer.
- Posted by George FragosWow, after eading all the negative comments I’m almost at a loss of what to say. I know Starbucks is a good corporate citizen, donating to many, many causes and appears to take good care of its employees. If it has a problem with quality/cleanliness/problem employees, it better recognise the problem and fix it in a hurry. I don’t want to lose Starbucks!
- Posted by Paul H.I remember when it was nice to see a Starbucks when you traveled to a new town. An enjoyable atmosphere that was capable of putting you right back at home. Now when I travel, I see Starbucks in airports, port authorities, outside hotels, restaurants, malls, in malls, in my grocery store! They are really losing that special touch they had by overwhelming me with Starbucks.
- Posted by David MThere is a reason that coffeegeeks (self) refer to it as Charbucks. Over roasted (burned) beans, and automated espresso machines that’s not a coffee house, their self evaluation it correct, they’re just another automated chain. Mass produced generic product for the masses. As for their soul, I didn’t know they had one.
- Posted by XTRStarbucks hasn’t lost it’s soul it has gained millions from their loyal subjects.
- Posted by Brad GillenStarbucks has lost some of its soul,though, not all of it. It just seems that the employees have changed a bit. They don’t greet you with the same neighborhood feeling that you would have gotten in the past. Seems that Starbucks is now more concerned with the “buck” rather than just some good ole fashioned customer service and a really great cup of coffee. It really is a pity.
- Posted by Elaine CroweI’ve stopped buying lattes, because the quality is so uneven. The Starbucks near my house has constant turnover, so the training is clearly lacking. I’ve had weak lattes galore and also numerous cups of foam with hardly any coffee. I now limit myself to a cup of strong coffe.
- Posted by Bob DufekNever had a soul. And makes lousy overpriced coffee. Four shots to get a cup of half way decent strength. Why people put up with it is beyond me.
Americans put up with foul coffee. Starbucks isnt doing well in Australia for good reasons
- Posted by RuthStarbucks is no longer the niche “cool spot” they used to be….The endless effort for growth, growth and more growth is forcing them down the same path as many other companies - their magic becomes sometimes as diluted as their coffee. In trying to “be everything to everyone” by adding soups and sandwiches, breakfast foods and other fare, they are quickly becoming “nothing special to anyone”….Makes me sad.
- Posted by patHow quickly we forget…what was there before SBUX and how many of us actually went to coffee shops before them? When was the last time a company cared so much about sustainability and focus on their associates quality of life and benefits. They are not rocket scientists - their are barisitas and coffee roasters. Quit whinning and be constuctive.
Am I dissaponted that SBUX tries to make all thier shops look the same - YES - taking out the the big chairs and selling too many cups and stuffed toys, but on a whole they are retailers not food service -Are thier represented by thier below average pastires below average for a carb junkie - YES. Nevertheless, I will walk five blocks to get a SBUX when I travel and make a beeline every Sunday to “my” SBUX.
- Posted by Kevin MartinezSoul? I didn’t know it had one…
- Posted by Pietrostarbucks only pretended to have a soul in the first place. let’s face it, they are a corporation with one thing in mind, the bottom line. lower costs and maximize profit. this comment by the chairman is just too much. you’ve taken over the world and now you want us to feel sorry for you? please.
- Posted by victoriaThey would have to have HAD a soul to loose it.
- Posted by patsyAs a barista at Starbucks, I am offended by people saying Starbucks has no soul. I can understand, big chain, driving out small business, I understnad. However, Starbucks really depend on the managers running them. My manager can greet almost every single person walking in the door by name and drink. He gives out “recovery coupons” (free drink vouchers) like they were candy. He is an amazingly nice person, and truely cares about making our Starbucks an enjoyable place to be. He also gives people drinks/upgrades all the time. This attitude transfers to all the Baristas. We really try to make conversation, get to know you, if you don’t want to talk to us, that is your problem. Starbucks is a company, yes, but profits are literally at the bottom of the mission statement. The managers make the store, get one with a friendly manager, and you will find your neighbourhood coffee shop again.
PS about the music, we play awesome music from a comapny based in Berkely, called Hear Music, and I know personally of at least two stores in my area aranging open mic nights.
- Posted by Andrea“Lost” would indicate that you think it once “had” something.
- Posted by Joe McAnallyNever did.
Never will.
And the coffee has always sucked.
Now, if you want desert, you should try Starbucks.
Starbucks is an enigma to me. I’ve been to a number of their places and they can vary greatly from one location to the next. On the one hand is the Sbucks in a local mall in NJ. It is everything that I envision a Starbucks NOT being…a small line-up to herd those customers through, no tables of their own but rather tables shared with a bunch of fast-food restaurants in the food court, and a generally dirty, unattractive appearance. Then there are other shops where you feel more like a number but the coffee isn’t horrible tasting (but also not excellent either). OK, granted, that’s in a number of the NYC locations I’ve been to (near Times Square, near Wall Street, in Greenwhich Village). However, I’ve seen some awesome Starbucks locations in some airports (Dallas FtWorth as well as Grand Rapids MI) where the barristas are very friendly, the coffee is served well and it’s a great experience all around. Then, my favorite place…a local NJ Sbux cafe with friendly people, great-tasting coffee, soothing music, plenty of seating, and just all-around great service. So, I like to go there a bit, although I’m leaning toward trying a local shop (Cafe Bueno) instead to support the local mom-and-pop store. At work, I brew my own from fresh-ground coffe from a local coffee shop and it’s 100% better than any Starbucks offering…both the beans, the roast, and the process of making coffee. I guess I’m officially a coffee snob, but my coffee is much less than even a Dunkin Donuts or McD coffee because I buy a Costa Rican blend in 1/2 pound bag for $3-4 rather than $1.50 per cup. I cannot understand, though, why ANYONE would pay their exorbitat rates every day…that’s just nuts. Only special occasions for me, and it’s not that I can’t afford it.
- Posted by Dan LIt’s just another stupid coffee house to me.
- Posted by ScottStarbucks had a soul to begin with?
I stopped going there when they introduced the automatic espresso machines. It’s not real espresso if a real person isn’t loading the machine shot after shot.
You would think that given all their automation and product placement (BUY THIS CRAP MUZAK AND A STALE DANISH!) their coffee would be cheaper.
- Posted by Aaron CohenThe concept of a soul for a brick and mortar structure is unique. Starbucks lost my favor when they decided that taking over the world of coffeeshops was their primary goal. You can now get everything you need at one place: Just like WALMART, KMART, TARGET, MCDONALDS, etc. I agree that seeing the Starbucks Star on every corner (well not quite yet-give them time-one or two more small coffeeshops still exist) has made them commonplace, and when I travel, I do no want to stop and shop at the same places I can get at home. I prefer the local favor (culture) rather than that which I can get on any street corner.
To have a soul, one must have compassion, caring and understanding, things that Starbucks does not worship, unless you feel the dollar relates to the amount of soul one has, than Starbucks is on the way to having a very, very, very large one.
- Posted by John GonzalezAmazing rancor among the comments, but I find that a $1.60 cup of coffee at Starbucks compares well against the $1.00 cup at the truck stops or convenience stores. Our neighborhood Starbucks is a real asset, a very pleasant place to meet people or chat with the employees. I just show up and they know what to make. The “$5 coffee” is a giant and fancy treat one could hardly call “a cup of coffee”. I am always glad to find a Starbucks when I’m on the road, often calling the 800 number to locate a store.
- Posted by bob jonesIt is kind of silly to say that a corporation has a soul - but I get the concept here. The answer is yes, Starbucks has lost its way. The stores are small, bland, cold and completely univiting to the customer who wants to sit and drink their coffee. I love the coffee at Starbucks, but the corporate greed that Starbucks epitomizes is very unappealing. I am not a liberal, tree hugging, business hating, anti-establishemnt, countercultural, malcontent by any means. But, I would have to agree with that crowd in this regard. Coporations like Starbucks an dWalmart are ruining this country.
- Posted by ChrisStarbucks may have ambiance, but it does not have soul. It is a great place for people to get their caffeine fix in a sleep deprived world. Over priced, overhyped only to get an overcaloried average coffee. Why does $.05 of coffee bean cost $3.50?? Starbucks equals corporate coffee.
- Posted by Reiner KremerStarbucks had a soul to begin with? That’s news to me. Honestly, for the price they sell one Vente, I could brew my own with a 1-pound bag of higher-quality imported Finnish coffee. The Finns REALLY take their coffee seriously.
- Posted by BlackDahliaAre we assuming that Starbucks ever had a soul to begin with? Starbucks is to coffee what Applebees is to neighborhood dining: formulaic, monotonous and homogeneous. Locally owned coffee shops, like locally owned restaurant, have unique atmospheres and quirky characteristics that massive chains cannot replicate. One of the key characteristics of Starbucks is that you can go to any Starbucks anywhere and be familiar with the store, because the one down the block from your house is exactly the same as the one near the office or close to your kids’ school. You can’t get more soulless than that. Whether the employees press a button or brew from scratch is the least of Starbucks’ problem.
- Posted by TessStarbux lost its soul when it went beyond Seattle. The don’t serve coffee anymore… They serve DIABETES in a cup with all the syrups and chemicals added. That stuff they sell some call coffee, is burnt, over roasted, and 7x over priced gunk.
I’ve not gone since 2003, and I drink 3cups of COFFEE a day at Independent coffee shops.
- Posted by AmericunningMy local Starbucks are usually dirty, sell old burnt coffee and the folks behind the counter make such a din that it is even difficult to talk quietly to anybody over a cup of tea (that’s still pretty good). For my money I’ll take 7-11 coffee. Certainly, they don’t have the ambiance yet, believe it or not, they are usually quieter.
- Posted by Mark S.Also, Carribou coffee, too few around here is much, much better.
I agree with the comments of Harry Hanley (#44) with respect to Starbucks’ bad coffee. In college I worked at a small coffee house in the Los Angeles area and I was trained that throwing coffee in a cup bruised it, milk was to be heated to the right temperature or it just tastes scalded and that milk was supposed to be poured SLOWLY over the espresso for a proper cap and that the milk should be equal in volume to the espresso. 2 shots of espresso thrown into a 20oz cup and filled with milk topped with foam is nothing more than a badly made extra foamy latte. To me, if I want fast coffee I should go through a McDonalds drive through. If I want good coffee I should have the time to enjoy it - running in and out of a Starbucks just doesn’t cut it.
- Posted by YvonneThe soul of any company is the employee!! As long as the Sbucks employee retains a sincere interest in providing the best, friendliest, most sincere service then the “soul” is fine. It is as with any company, some employees are employees because they enjoy the work, the product they sell and like to be of service to others. Other employees see a job differently and don’t embrace the service aspect. Sbucks needs to cultivate service vs just roasting coffee and playing funky cd’s in the store.
- Posted by Tim KraftThe reason why Dunkin Donuts is on their way to a big comeback. People finally realized burnt beans taste like crap. SOUL! hilarious, they sell every peice of crap from t-shirts to cds in these places, I thank my lucky stripes I never have had a cup of coffee in my life. I would be broke if I had to shell out 5 bucks for a coffee flavored cup of water.
- Posted by StewNot since before it became a colonized bohemeth has Starbuck’s had a soul. I’m not from Seattle, but I have to think that when it started, it had a great atmosphere and a good product. But as it opted to take over the universe rather than continue to provide its customers with a quality product and atmosphere, it lost any semblance of what it used to be.
I live in Houston where there is, literally, a Starbucks on every corner. Not too far from my apartment, there are two Starbucks’ on opposite corners — people at one location can walk out to the parking lot and look over into the other! In another location not too far away (maybe 5 min by car), there are two Starbucks on opposite ends of the same shopping center.
I suppose that’s the only way such a soulless entity can see its own reflection.
It seriously makes me want to vomit; I’d fly to Columbia and harvest the beans myself before I’d set foot in a Starbucks.
- Posted by BGosh, I don’t know. I haven’t been in one in years.
- Posted by John BickelhauptIf ‘lost it’s soul’ means ‘makes every small town in the US feel that much more homogenous’, then yes, they did that once they opened their 50th store. Diner coffee is awful, true, but as far as a corporate giant having a soul, I don’t think it had one to begin with.
- Posted by ArloI am pretty sure that Starbucks never had a soul.
- Posted by SamUmmm….Perhaps there are more important things to get all up-in-arms about than whether or not Starbucks has lost its “soul”. I find this whole thing rather disturbing, honestly.
- Posted by TristanThe ’slash and burn’ marketing strategy which Starbuck’s employs is reminiscent of what A&P did to grocery stores in America in the 60’s: saturate, annihilate, move on, repeat.
- Posted by B BrighamNear where I live in Santa Monica, CA, there are now two Starbuck’s in as many blocks. Oh, but wait, they’re opening up a third place between the first two. It’s completely ridiculous.
And I don’t buy from them either way because the quality is terrible.
Corporation don’t have souls… people do.
- Posted by victoria S.I have stopped going to Starbucks altogether
because in Manhattan in my neighborhood, they
are filthy and full of trash. Can’t relax in them
either because it is a great place to have
a pocketbook stolen.
I prefer my own home brew now… or my local
diner.
They don’t hire enough employees.
They have a soul? Keep them out of Australia! Don’t want them!
- Posted by BenWhich Starbucks? The one across the street from the other two Starbucks? Not sure they ever had a soul. Peet’s Coffee is better anyway. They have a soul.
- Posted by Hoax BusterI have traveled to several countries and the coffee even in most third world is far better than any Starbucks I have ever had. Price vs. quality it is the worst coffee you can buy. Additionally the imbalance in terms of coffee to other ingredients is absolutely outrageous. The quantities of high fructose corn syrup, sugars, artificial flavors and sweeteners, milk and non milk products is just unbelievable. How does anyone in their right mind call that a coffee? Now take all the other ingredients aside and try to have a normal cup of Joe; well stand by for another gut retching experience. The beans are all beyond roasted and burnt to a crisp and that is directly evident in the putrid taste. I once had espresso’s years ago but today I would never. Service is always consistently bad, employees just don’t care and don’t have adequate training.
- Posted by PatrickStarbucks? In Seattle we have renamed it to 4 bucks.. To much for a cupa jo.
- Posted by TomuchSoul? Perhaps back in the 70s when they were just a start-up. Like everything in the US that becomes Uber Popular, it also becomes mundane and eventually changes - usually for the worse. As far as quality of coffee? I notice no difference. I think the majority of you people writing in are complaining about your Chocolate Milk Shake things that have a whisper of coffee in them. You know who you are - but you have no idea how annoying or timely your “me me me” coffee taskes to prepare. Thank GOD Starbucks is now considering an Express lane so I can grab COFFEE without the add-ons.
- Posted by David BrownLike the coffee very much. Hate the place. Supposed to be like a cafe in Italy. Not even close. Takes three people to take care of the one customer ahead of you in line. I’ve bought cars in less time than it takes to get a simple(and that’s really all it is) cup of coffee.
- Posted by ALEXI am very dissappointed in Starbucks; it used to be my favorite place to go for coffee or hot chocolate, but now I’d rather go to Caribou with great-tasting drinks, cool snacks and fun employees. I don’t mind paying a little more for a good drink, but I will not tolerate bad service and negative attitudes. Besides, there were many instances when they had expired yoghurts and juices on display… that’s just awful. It’s sad to watch the company I used to love lose its qualities.
- Posted by Irina J.Bad coffee, what else do you need to know?
- Posted by MikeI’ve had better coffee in prison.
- Posted by Rickmom and pop coffee is usually swill and their service is bad. starbucks is good because it has taught them how to be clean and effecient, or at least is creating some competition and raising the standards overall. local shops take forever and i hate waiting forever for an espresso; maybe starbucks has made me impatient. but hey, local shops just don’t usually do as good a job. they try to be friendly but it’s fake and annoying, and they are usually dirty and full of annoying hippies and terrible art. streamlinedness is not the worst part of starbucks, it’s the surveillance cameras and gift shop aspect that is the worst. peet’s is a great alternative. you can also check out delocator dot net.
- Posted by mattErrr…. surely this question implies that Starbucks had a soul to lose in the first place…
- Posted by Emma HaslettI don’t believe Starbucks ever had a soul. I have hated Starbucks essentially since I came to the west coast and found them on every corner. Back on the east coast (being 6 years ago) it was a big deal to just have a starbucks anywhere in the city. I don’t believe in supporting a company that can kill out any competition just because its on every corner and so people just get used to the taste for the convienence. I worked in the small coffee shops and believe them to be much better than starbucks (and Fyi, I hate coffee, and drink only hot chocolate or hot cider), but the homey feeling you get when you walk into the corner shop is much better than walking into a place that is more convienent. I also just watch Diedrich get the buy-out from Starbucks, what’s next, Seattle’s Best, and any other chains that are not in the mass abundance. Not to mention, yes, starbucks makes it automated so there’s barely a reason for having employees. What ever happened to needing to hire on college or high school students? In years from now, there will only be one person per shift, so what social benefit is it doing? It’s losing quality, killing competition, and competition is good for everyone, and taking away jobs that most students tend to do because it fits in the school schedule, which provides money and experience. My opinion, starbucks need to be stopped, and/or experience bankruptcy or something.
- Posted by PaulaI think it’s useful to define soul before attempting to delineate whether or not Starbucks has lost it. Furthermore, one must determine whether soul was, is or will be important for future revenue growth. We can argue all day about what will or will not generate revenues for Starbucks, but if soul is not a differentiator with balance sheet implications then I dont know why were talking about it.
Starbucks has long been associated with status, never with exceptional coffee. I can make better coffee at home but it doesnt mean my wife will drink it. Its also about convenience. This second strength isnt as important if it cant continue offering the first (status), since the plethora of alternatives will make availability less important or altogether meaningless. And the third and final strength is really about predictability. I know what I get and I even know what you get when we go to Starbucks. All Starbucks baristas are trained the same way to make my coffee, regardless of state, store-size, etc. With some minor differences, my cup looks the same and my coffee tastes the same.
If that starts to slip, then Id be scared. But if machines, as impersonal and automated as they may seem, can produce accessible acceptable coffee and enable the green-apron wearing men and women to provide patrons with a pleasurable coffee consumption experience then I dont know what the problem is here
And no, I dont own any shares or work for the company.
- Posted by DD RobinsonStarbucks treats its employees relatively well (as US companies go), but they’ve definitely hit saturation, and their ubiquity is considered the height of banality. When they do hit the plateau and corporate sees that fact reflected in real dollars, the resulting cost cutting is going to make the current starbucks culture look like a downright golden age.
- Posted by Chris StevensI am through with Starbucks, as soon as I saw a store inside Beijing’s Forbidden City. Disgusting.The Starbucks executives should be ashamed of themselves. Its profit over EVERYTHING else.
- Posted by KevinAbsolutely! The coffee is not as good as it used to be, employess pretend way to much to be socially “responsible” and service has tanked across the board. Don’t think McD’s is better, but it certainly is cheaper and an honest cup of coffee…
- Posted by chuckStarbucks is a corporation and as such it can have no “soul.” That is reserved for living beings. It is a monumental mistake to make these corporations into “persons” with “personalities” and qualities of living breathing humans or other animals.
Starbucks is a symbol of union-busting, anti-local, centralization, and globalized capital with little regard for those who it effects. This corporation, like most modern greedy capitalist corprations, has no regard to what the presence of a new “starbucks” will do to the local economy. And dont give that nonsense that it helps…it does not. It is part of a larger process of making America into one big shopping mall, where we eat, see and hear nothing but prepackaged dope. Welcome to the Brave New World: If starbucks had a soul, it would be destined for hell.
- Posted by AndySTarbucks was never that good to begin with. First, their coffee is mediocre. Second, their drink recipes are screwy. For instance, in their mochas they use was too much syrup, and half of it ends up in the bottom of the cup. Also, more often than not, they don’t make their hot drinks hot enough. Also, unless you tell them otherwise, they never blend their Frapuccinos enough, and you will always get a chunck of ice stuck in your straw. May the worst thing about Starbucks is that the counter people are too chatty, and need to be told the shut the heck up and just get on with business and keep the line moving. There are many other things about the WalMart of coffee, but the bottom line is: always support your local coffee shop if possible…they’ll make better drinks and give you a punch card, and only go to Starbucks when there’s nothing else around.
- Posted by MikeI dont think starbucks was ever anything but commercial. You have to pay to use the internet there. The only time I go there is when nothing else is available to meet a blind date.
- Posted by bill lewisI’m afraid that Starbucks never had a soul. Mass production and soul are mutually exclusive concepts in my opinion. And to anyone who thinks that Starbucks is in the least bit “hip,” you really need to go to a REAL neighborhood coffeehouse someday. That’s like saying, “I had lunch at this really hip McDonalds yesterday.”
- Posted by Jim G.I go to Starbucks to get away from the wife and read a magazine or something. Usually its crowded - the prices are two high. Kids come in and turn it into a playground. I usually order a latte or mocha. I tried a grande (And what is all this: its large, medium, and small! I tried a medium regular coffee and fell asleep, I told the guy there and he said well next time add a shot of espresso. Add a shot of espresso?! Make the stuff right the first time and maybe I don’t need “boosters”.
- Posted by KenHere in Seattle, Starbucks has a lot of competition from mom and pop walk-in coffee places (many of whom roast their own). I used to be a much more loyal Starbucks customer, but these are the places I favor now. More ’soul’ and better coffee. Starbucks quality has been slipping for a long time, and consistency from location-to-location wavers. I would agree that Starbucks has become very ‘chain-like’, and the service has become increasingly impersonal. Sad to see. However, Starbucks has done a great job educated consumers regarding premium coffee.
- Posted by Craig EatonDid it ever have a soul? I think not.
- Posted by K PYes, it has lost its soul.
Here in downtown Honolulu, one can stand on a street corner and see THREE (3) sit-down Starbucks. (Corner is at King St and Alakea St)
RC
- Posted by RobbyStarbucks may be losing something to its competition, but it ain’t their soul. Before I would spend four bucks for a liquid candy bar in a cup, they better throw in a good looking woman and a cigar!
I love free market capitalism…God bless America!
- Posted by Jack BauerI have always maintained that Starbucks coffee is the worst on the market being bitter with a burnt flavor;it is a mystery to me how they ever got to where they are especially @$4.00 a cup ??? Go Dunkin Doughnuts !!
- Posted by dick vinchesiI knew to end was coming when they censored the mermaid’s belly button.
- Posted by MJFrostAre we begining another Wal-Wart witch hunt [I am not in anyway connected to Wal-Mart].As for Starbuck. I don’t buy cups of coffee from the Starbuck stops. I do buy their coffee by the pound from other stores that sell it. AS a coffee drinker for over fifty years,it is the best I have found [I’m not connected with to Starbuck either]. Soul,you ask? I don’t buy soul, but I do buy coffee.
Berg Hupp
- Posted by Berg HuppDid it have a soul to begin with?
- Posted by Tom QDrink enough bad coffee and become used to it. Visiting Canada recently I tried a coffee at Tim Horton’s that everone had been raving about and couldn’t believe how bad it tasted yet everyone believed it was fantastic coffee. I guess It comes down to convenience, there’s a store on every corner and they all have drive throughs so it’s easier to get used to bad coffee than it is to get out of the car and get a decent one. Tim Horton’s is the Starbucks of North America. Go to a independent cafe or restaurant where they value your patronige and have a real coffee with real service.
- Posted by Steve BellamyThe symbol of starbucks is almost some mystical arms outstretched woman reaching. Perhaps, the soul is the bean. Those ancient beans power mankind. Everyday, I reach for the magical combination of fire, water and earth for nourishment. In Japan the service and the atmosphere of Starbucks is unparrelled. But, I only vist starbucks when I have to.
For me it does not cultivate the soul of the bean and the relationship between man and nature. Near my house is a very small roaster who only roasts but does not serve. I am thrilled to race over to his store on my bike, and choose from the 75 varieties of beans, and fine tune the roast. Yeah I have to visit twice, once to order and once to pick up, but that even makes it better.
This for all less than half the price of a starbucks.
For me, the magic is in the bean and the rare Espresso that I find or make that actually distills this essence properly is one of the shortest sweetest ephemeral treasures in life. Starbucks rarley can capture this. That is probably why, they are famous for their artifically flavored chemical concotions.
Starbucks somehow steals the soul of the bean by capturing the greed of mankind to build a stack of bucks to the stars.
- Posted by RobertI have been going to the same Starbucks everyday for the past 9 years and I must say they have lost all ’soul’ and are going down hill. The quality of staff sucks & everything that gets done is like an assembly line…they don’t even have to remember how much ice goes into grande frap because they have an ice cup for each cup size. That to me is as bad as pictures on the keys at MacDonald’s.
- Posted by CarIn the creation of a massive brand, they have commoditized themselves. They are now the establishment, and the young hipsters will look elsewhere. That, and the coffee at Exxon is better and they give me a free water. Many folks I know, when given the choice will avoid Starbucks to go to a Panera Bread or a Caribou or a CC’s. The problem is, Starbucks put so many of those out of business, the rebirth of ‘coffee cool’ may take a while…
- Posted by sherbelThe Starbucks monstrosity is emblematic of corporate greed and souless consumerism at it’s worst.
- Posted by Andrewhttp://www.oxfam.org.uk/press/releases/s tarbucks261006.htm
Starbucks serves coffee? When did that happen? I thought they served “the image of drinking coffee”. Wait, you mean that black stuff they put in cups is being called coffee? Who is fooled? Teenagers who have never had coffee before? Maybe Starbucks management should write a book on how to sell image, since the whole franchise has consistently failed in the coffee department. As has been mentioned several times in the comments above, anyone can roast their own coffee and achieve results superior to Starbucks.
Maybe Starbucks had a soul before it left Seattle, but for as long as it’s been here in Chicago, it’s been the same malignant tumor that’s been infesting every street corner, sometimes twice. Where else can you go where “tall” means “small” ?
Not only would I not drink “coffee” bought there (because it tastes awful) but I also try to avoid even walking past them, because the people that tend to work and congregate there are also awful.
- Posted by RichardI was unaware that Starbucks had a soul…
- Posted by Henk VerhoevenIf Starbucks has/had a soul then I hope it suffers greatly!
How many excellent locally owned coffee shops have been put out of business by this corporate monstrosity? Just because some people like their coffee does not mean that they have to put up shops on every other corner and drive everyone else out of business.
Sure, technically this may be “good for capitalism and free trade”, but it’s taking money away from local economies and shutting down the old mom&pop type of stores.
Go join the Borg!
- Posted by PhoenixThey love your kind of bland conformity!
And while you’re at it take Wal-Mart, McDonalds, and Pizza Hut with you!
Death to corporate greed!
Perhaps Starbucks should diversify buy taking over Krispe Kreme. They’re having management problems too and their stock is headed towards the basement. Just think, you could wash that sugar and grease doughball down with a cup of battery acid!
- Posted by Jack BauerStarbucks is staffed by people who seem to have no idea of what coffee is about. Whipped cream, rasberry flavor, chocolate and all of the other nonsense have nothing to do with coffee. A brilliant money making machine but not about coffee. I dread when I’m travelling and have nothing but Starbucks to pick from.
- Posted by L ValenchStarbuck’s is lost. It takes too long to get and pay for a simple cup of coffee. And that cup (grande) is costing $1.87! The americanos are no longer hand pulled and have gotten so weak, I don’t bother to drink them anymore. Forget about trying to find someone competant to make a drink properly as I am weary from repeating myself and babysitting process. There is rarely hot enough water for an americano and I wouldn’t order anything from the window, they will screw it up. I stop at Nordstroms to get a strong, hand-pulled americano and better service. It’s worth the walk.
- Posted by Rick