…Aside from showing Jon Stewart clips, that is.
YouTube and Viacom may be mortal enemies when it comes to online videos, but they’re all about bestowing awards for fan-created home movies. Within a week of each other, Viacom’s MTV and YouTube separately announced user-generated video awards.
A day before Viacom sued Google and YouTube for copyright infringement, MTV said it teamed up with reality show guru Mark Burnett and Yahoo to add a new “Best Movie Spoof” category for the 2007 MTV Movie Awards.
How many of us have seen a movie and thought, I could produce something better, something funnier, something cooler? MTV President Christina Norman asked in a press release from March 12. (Well, just about every Star Wars fan would be my answer.)
A week later, YouTube trotted out the YouTube Video Awards — the Tubies — to “recognize the creative achievements of the YouTube community.” Categories include “Vlogger of the Year,” “Musician of the Year,” “Best Sketch Comedy,” “Best Series,” “Best Original Concept,” “Cutest Video Ever!!!,” and “Most Thought Provoking Video.”
Viewers can vote for Tubies contenders over a 48-hour period beginning March 19. YouTube will announce the winners on March 25.
Reuters correspondent Eric Auchard points out a conspicuous absence: “Best Professionally Produced Copyrighted Video.”
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2 comments so far
I wonder if the same video could ever win?
That’s 2 online awards. And, of course, there’s the recently announced Broadband Emmy Award — which will definitely get a lot of attention.
Traditional TV never had so many competing awards. I bet this will kick of a ton of contests.
- Jessica
- Posted by JessicaSo - how do they give out the award if they don’t know what’s on?
- Posted by pixelm