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13:13 April 4th, 2007

Not TV till it’s on TV

Posted by: Kenneth Li
Tags: Uncategorized

Too lazy to get off the couch? Net videos from online video service Veoh Networks may soon hit TV screens via AMD’s Active TV technology after they announced a partnership on Wednesday.

PC-to-TV initiatives are dominating discussions in tech and media circles as interest in watching Internet video surges. Media companies want to see this work as they try to forge business models rivaling that of traditional television and shift the power from distributors like cable service providers back to content producers.

We’re not quite sure where or in what form Active TV technology will pop up. And plenty of skeptics wonder if anyone will care at all. Competitors will also have to convince consumers why their gizmos will be better than Apple’s new set-top box device, Apple TV, that links iTunes to TV sets.

Unlike YouTube’s snack-sized clips, Veoh offers long-form shows — even though people don’t tend to enjoy watching things on their computers for longer periods of time. That might be one reason why Veoh attracted media backers like Time Warner and Michael Eisner’s Tornante Co.

AMD is also working with Texas-based BroadQ for a service called Qtv that links Sony PlayStation 2 game consoles to PCs.

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