Dow Jones isn’t letting Rupert Murdoch’s $5 billion buyout bid stop it from focusing on the future. The company on Monday announced the launch of All Things Digital, a Web site covering news, analysis and opinion about technology, the Internet and media.

Wall Street Journal technology columnists Walt Mossberg and Kara Swisher will run the site, which includes a mixture of columns, blogs, text and video by the two as well as other journalists as well as tech and media industry guest bloggers.

The senior news editor will be John Paczkowski, who used to write the Good Morning Silicon Valley tech blog for Knight Ridder before it was bought and swallowed by McClatchy Co. He will write a “Digital Daily” feature, which Dow Jones described as “sassy, but savvy” (which sounds a lot like how he ran GMSV, which is in other hands now).

The question is whether Murdoch will dig it. Last week he singled out Mossberg’s column — written for normal folks to better understand tech — in an interview with The New York Times. He said he reads it, not that he always understands it. Mossberg declined to comment on Murdoch’s comments when we called him on Friday.

Find out more about Mossberg and why New Yorker’s Ken Auletta calls him of America’s mostly richly compensated journalist by a newspaper.