That might be what Limited Brands Inc. Chief Executive Leslie Wexner had in mind when he mentioned Victoria’s Secret ringtones as a possible marketing move.

In an internal letter that Wexner, who founded The Limited in 1963, sent employees last week, he outlined plans for a “more vibrant, more inspired” business once the company sells its underperforming apparel brands, The Limited and Express. The company intends to focus on the more profitable and less seasonal businesses of Victoria’s Secret and Bath & Body Works.

“Our brands will come to life in new ways,” Wexner said. “Maybe Victoria’s Secret ringtones for your mobile phone … emails from (Victoria’s Secret and Bath & Body Works) that know what you’ll like and want based on what you’ve bought.”

Advertisers of many stripes currently send emails touting products they think customers would like based on prior purchases. But marketing for mobile phones is less ubiquitous, though Coca-Cola Co. recently revealed a new mobile phone marketing plan for Sprite.

Wexner also talked about new channels of distribution, developing adjacent product categories, international growth and opportunities for licensing.

Click here to see the full text of Wexner’s letter.