Banking that tens of millions of plus-size women in America will vent their frustration over finding a well-fitting pair of jeans, retailer Lane Bryant has launched a new formula for denim buying that mirrors Homeland Security’s terrorism threat advisory scale.
    Proclaiming that “jeans shopping has terrorized curvy women for years,” the president of Lane Bryant, LuAnn Via, promises that the company’s new Right Fit jeans will fit all customers.
    Lane Bryant, which is owned by Charming Shoppes Inc., scanned 14,000 women’s bodies with the help from body scanner company Intellifit, then turned results over to its design team, who created three new fits. Lane Bryant joins others such as MyShape.com and Zafu.com using technology to identify shape-appropriate apparel.
    The secret for Lane Bryant is in the color coding. Yellow means your body type is straight through the waist and hips, red is slightly curved, while blue is full at the hips.
    Voila! Choose your appropriate color and show those terrorists who’s boss!

(Photo: Lane Bryant)