If you are a sports nut who rifles through YouTube looking for Nike commercials — we know there are plenty of you judging by nearly 3 million views of just one Ronaldinho spot — there’s a new campaign for you to check out.Regarded as one of the best when it comes to branding, Nike is launching a new campaign for its “ZOOM” shoe featuring star athletes like football’s LaDainian Tomlinson and basketball’s Steve Nash. The campaign’s tag: “Quick is deadly.”The broadcast TV commercials come courtesy of Michael Mann, the director behind such films as “Ali”, “Miami Vice” and “Heat”, and kicked off this week with the Tomlinson spot (of course it’s on YouTube).

Nike also has print, digital and PR elements thanks to its longtime agency Wieden+Kennedy Portland.

Wieden+Kennedy teamed with Ensequence to develop an interactive component to the TV campaign for Dish Network customers who have DVRs, offering viewers 22 extra minutes for viewers to learn more about the product or watch additional footage.

And Nike gets a little bonus from the interactive TV part of the campaign — it will be able to track and measure viewer response, giving it one more important metric to play with.