News Corp and NBC Universal’s upcoming “YouTube killer” joint venture is set to launch in September and Forbes gets an update from former interim CEO of the venture. The two announced the online video joint venture this spring that will offer full-length movies and television shows for free in one of the Internet’s biggest collection of professionally produced programming. Left unanswered is why the world’s greatest programming minds haven’t been able to come up with a better name for the future of the content business than NewCo or New Site.

Highlights from Forbes’ interview with Kliavkoff:

• CBS seen likely to join up based on its plan to get their content out to users wherever they spend time. Viacom’s up in the air. They’re “still figuring it out.”
  

  “If you think about the approach that CBS has taken, for example, they sort of followed our lead for broad distribution. Partnering with New Site would be consistent with what they’ve announced they want to do, which is to have their content everywhere.”

• Disney unlikely to be a natural partner as their “protect the network brand” approach is inconsistent with the joint venture’s strategy.
  

  “Disney tends to take more of a centrist, protect the network brand rather than the show brand kind of an approach, which in some respects is inconsistent with what we’re doing because we think there’s discovery to be had between the shows. So they will either continue down that path or decide to more broadly distribute their content. If they distribute more broadly, we’re a natural first step for them.”

• All television shows will be free, long-form movies will be available to download-to-own for a fee.
• Videos on cellphones are a “broken business model.” A veiled threat?
  

  “There are two ways to get that fixed: either we do that in partnership with the carriers or we figure out ways to go around the carriers. We’d much prefer to do it in partnership with the carriers.”