Comments on: I am a VERY important blogger http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/ Just another Blogs.reuters.com weblog Mon, 09 Nov 2009 05:02:26 +0000 http://wordpress.org/?v=2.6.2 By: Rick Calvert http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/#comment-271665 Rick Calvert Sat, 25 Aug 2007 21:32:55 +0000 http://blogs.reuters.com/2007/08/23/i-am-a-very-important-blogger/#comment-271665 Thank you for the even handed post the link and the phone call Robert. Thanks to Chris for coming to our defense 8). Our traditional media PR company could have definitely worded their invitation better and if I had seen it before it was sent out, it would not have happened. As Robert pointed out I have responded to this at Stephen's blog and several others now. Most of the time someone in the comments section gets it pretty quickly. NAB and NNA don't let every journalist in for free as journalists are their audience. We view our event the same way. We are a media event designed to help new media "pro-sumers" and professionals hone their craft and effectively monetize their content. One of the ways to do that is to get them all more main stream press coverage which is what we engaged a traditional PR company Bohle Inc. to do. We also have Brian Solis at FutureWroks specifically tasked to help us vette bloggers who request a media credential. His name was included in the release. I am a blogger myself and am involved in that process as well. Chris is right if we let everyone in for free there wouldn't be an event. Gnomedex is a great analogy. It cost $695 to attend and I happily paid it. It never occurred to me to apply for a press credential even though I planned to (and did)live blog the event. It was worth every penny. In the end we said something stupid and got called for it. If you want to see someone who worded his media credential policy see the PME's policy here: http://www.newmediaexpo.com/press.htm I hope you can all join is this November 8-9 in Vegas. Blog on! Rick Calvert CEO & Co-founder BlogWorld & New Media Expo Thank you for the even handed post the link and the phone call Robert. Thanks to Chris for coming to our defense 8).

Our traditional media PR company could have definitely worded their invitation better and if I had seen it before it was sent out, it would not have happened.

As Robert pointed out I have responded to this at Stephen’s blog and several others now. Most of the time someone in the comments section gets it pretty quickly.

NAB and NNA don’t let every journalist in for free as journalists are their audience. We view our event the same way. We are a media event designed to help new media “pro-sumers” and professionals hone their craft and effectively monetize their content.

One of the ways to do that is to get them all more main stream press coverage which is what we engaged a traditional PR company Bohle Inc. to do.

We also have Brian Solis at FutureWroks specifically tasked to help us vette bloggers who request a media credential. His name was included in the release. I am a blogger myself and am involved in that process as well.

Chris is right if we let everyone in for free there wouldn’t be an event. Gnomedex is a great analogy. It cost $695 to attend and I happily paid it. It never occurred to me to apply for a press credential even though I planned to (and did)live blog the event. It was worth every penny.

In the end we said something stupid and got called for it.

If you want to see someone who worded his media credential policy see the PME’s policy here: http://www.newmediaexpo.com/press.htm

I hope you can all join is this November 8-9 in Vegas.

Blog on!
Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo

]]> By: Robert MacMillan http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/#comment-271355 Robert MacMillan Sat, 25 Aug 2007 17:12:43 +0000 http://blogs.reuters.com/2007/08/23/i-am-a-very-important-blogger/#comment-271355 Dave, how many people attended the summit in total? Also curious about how many got press passes, bloggers and otherwise? Tx! Dave, how many people attended the summit in total? Also curious about how many got press passes, bloggers and otherwise? Tx!

]]> By: Dave Burstein http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/#comment-269783 Dave Burstein Fri, 24 Aug 2007 21:37:22 +0000 http://blogs.reuters.com/2007/08/23/i-am-a-very-important-blogger/#comment-269783 Actually, it's not that hard in practice to handle the problems of how to do an event for bloggers and not give everything away. I chair Web Video Summit for Jupitermedia, which has a strong contingent who blog. Our policy posted at press registration is "Video and other bloggers are welcome to register as press if you regularly cover our topics." In practice, we issued press passes generously and weren't taken advantage of. db Actually, it’s not that hard in practice to handle the problems of how to do an event for bloggers and not give everything away. I chair Web Video Summit for Jupitermedia, which has a strong contingent who blog. Our policy posted at press registration is

“Video and other bloggers are welcome to register as press if you regularly cover our topics.”

In practice, we issued press passes generously and weren’t taken advantage of.

db

]]> By: Media Relations: The blogger-focused BlogWorld tradeshow and …  »TechAddress http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/#comment-267222 Media Relations: The blogger-focused BlogWorld tradeshow and …  »TechAddress Thu, 23 Aug 2007 20:37:06 +0000 http://blogs.reuters.com/2007/08/23/i-am-a-very-important-blogger/#comment-267222 [...] Source:Valleywag The blogger-focused BlogWorld tradeshow and expo in Las Vegas is only giving press passes to “accredited members of the professional media” — not to the bloggers trying to usurp them. [Reuters] [...] [...] Source:Valleywag The blogger-focused BlogWorld tradeshow and expo in Las Vegas is only giving press passes to “accredited members of the professional media” — not to the bloggers trying to usurp them. [Reuters] [...]

]]> By: Chris Heuer http://blogs.reuters.com/blog/2007/08/23/i-am-a-very-important-blogger/#comment-267190 Chris Heuer Thu, 23 Aug 2007 19:33:58 +0000 http://blogs.reuters.com/2007/08/23/i-am-a-very-important-blogger/#comment-267190 Of course the irony makes for a good story to point this out, but if every person who was attending a blogger conference was a blogger and entitled to a press pass - how could all the expenses of such a big event be covered? Of course, it could if you were able to get tons of sponsorship dollars - but to do it on the scale Rick is working towards would be impossible. He has been working on it for many, many months personally investing in making it happen. And no, not all blogger attended events go coverage happy - despite the huge percentage of bloggers at Gnomedex and Wordcamp recently, not everyone actually wrote something on the events - often just too busy to write about everything... Wordcamp charged a nominal fee to cover costs (though it didn't cover full costs) and Gnomedex charged a full conference fee and I don't know of one blogger who was really upset about paying. [disclosure - I like Rick, and am supporting his event and probably speaking there - I also organize events and have had to deal with this same challenge - I only saw this post because Shlomo just twittered it] Of course the irony makes for a good story to point this out, but if every person who was attending a blogger conference was a blogger and entitled to a press pass - how could all the expenses of such a big event be covered? Of course, it could if you were able to get tons of sponsorship dollars - but to do it on the scale Rick is working towards would be impossible. He has been working on it for many, many months personally investing in making it happen.

And no, not all blogger attended events go coverage happy - despite the huge percentage of bloggers at Gnomedex and Wordcamp recently, not everyone actually wrote something on the events - often just too busy to write about everything… Wordcamp charged a nominal fee to cover costs (though it didn’t cover full costs) and Gnomedex charged a full conference fee and I don’t know of one blogger who was really upset about paying.

[disclosure - I like Rick, and am supporting his event and probably speaking there - I also organize events and have had to deal with this same challenge - I only saw this post because Shlomo just twittered it]

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