Abercrombie & Fitch, Hollister, American Eagle … seems like there are a lot of retailers out there that cater to teens and young adults. Right?
Well according to Women’s Wear Daily, another one is on its way.
Who.A.U. (stands for Who Are You?), a South Korean retailer with what WWD calls “a passion for the California lifestyle,” will open its first U.S. store in Stamford, Connecticut, and plans to open 12 to 18 stores in the first year.
Daniel Pang, executive vice president of U.S. operations for Who.A.U., predicts the chain could eventually be as big as Hollister, WWD said. Hollister has 416 stores in the U.S.
Who.A.U. is bankrolled by $4 billion parent E-Land one of South Korea’s largest apparel makers.
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