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August 30th, 2007

Keep an eye on: Yahoo

Posted by: Yinka Adegoke
Tags: Uncategorized

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Yahoo founder Jerry Yang, who took the chief executive role in June, pledged to map a new strategy in the 100 days from July 18. By our reckoning he’s not halfway through that timetable.

But the winds of change are clearly blowing through Yahoo HQ. 

For one thing, the Web media company has decided to overhaul management at its sales team.  Its top sales executive, Gregory Coleman, is leaving the company to “pursue other opportunities,” according to a memo sent to employees by Yahoo President Susan Decker.

Coleman is being replaced by Hilary Schneider, an executive vice president in charge of the Internet media company’s local markets and commerce unit. Schneider’s role will be to head up the newly created “global partner solutions” unit.

Global partner solutions? 

Apparently, the new unit will aim to strike more partnerships with large customers and will be in charge of sales of all advertising formats, including search, corporate brand display, video, mobile, paid listings, etc. But it will also serve customers of all sizes, including marketing to small business customers, according to the internal memo.

The management shift comes as Wall Street is scrutinizing the company to see if can get back on the road of stronger growth across its various sectors of digital marketing and advertising.

But it’s not all tough love for Yahoo. The Wall Street Journal’s influential personal technology columnist Walt Mossberg thinks that Yahoo’s new e-mail might actually be better than Gmail.

We expect more to come from the folks over at Yahoo.

Keep an eye on:

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