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11:25 August 31st, 2007

Philips lures women with bling partnership

Posted by: Georgina Prodhan
Tags: Uncategorized

Dutch electronics group Philips showed off crystal-inlaid USB sticks and headphones at the IFA consumer electronics fair in Berlin in an attempt to bring a little sparkle to its collection of computer accessories.

Teaming up with Austrian crystal maker Swarovski, Philips is offering heart-shaped USB keys that can be worn as a pendant for those with data they want to keep close to their hearts, and “Amazone” headphones for powerful women wanting to show their softer side.

“These new products will change the way women interact with innovation and technology,” they claim in a press release.

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