Storied Internet biz mag The Industry Standard is exploring a comeback. Barron’s writer and blogger Eric Savitz spotted the holding page at thestandard.com, which coyly teases that it’s “coming back.”
Full disclosure: I spent two great years as a staff writer at The Standard writing some of the most critical stories about any era. It will probably the first and last time I’ll ride the zeitgeist.
Six years since its closure, a potential comeback appears oddly timed — in the same week another bubble era magazine, Business 2.0, announced its closure.
Savitz: For a while, the company tried to keep the web site going on the cheap, simply recycling content from various trade mags published by IDG, which founded the Standard, owned a majority of its stock in the bubble days, and bought back the remnants in bankruptcy court in 2001.
Paidcontent’s Rafat Ali reached owner IDG. Here’s what they said: IDG Communications is exploring the creation of a media property covering emerging technologies and the internet economy, potentially using IDGs Industry Standard Brand.
Ali also pointed out that a Polish version, called Internet Standard, is still going strong.

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