Wal-Mart’s new slogan: “Save Money. Live Better” was nowhere in sight on Wednesday at a supercenter in St. George, Utah, a state where big families are the norm and saving money a priority.

“Wal-Mart is big here in Utah,” said shopper Curtis Ilkenhans. “Everyone wants to save money and they’ve got a lot of kids.” 

Neither managers nor employees had heard about Wal-Mart’s new advertising campaign, announced today, with one clerk asking this reporter: “Is it: ‘We all get raises?’”  

“It’s bad when the reporter knows more than we do,” she said. 

Wal-Mart’s previous slogan, used for 19 years, was “Always low prices.” 

The promise of saving money is a draw which makes this Wal-Mart the one-stop store of choice for the area’s polygamists, approximately 7,500 of whom live in the nearby communities of Hildale, Utah and Colorado City, Arizona. 

Reuters was in St. George to attend the upcoming criminal trial of polygamous sect leader Warren Jeffs, who is charged as an accomplice to rape for arranging an underage marriage. 

An extensive fabric selection for clothing, as well as groceries, are lures in this otherwise isolated community, Wal-Mart employees say. Approximately eight women from the community, wearing long, pioneer-type dresses and braided hair were shopping on Wednesday at the store, which one local jokingly referred to as “Poly-Mart.” 

“They spend a lot of money,” said one store greeter, who asked not to be identified. “One guy comes in every day and spends $3,000 (in groceries) and distributes it out there.”