No bitterness then from Warner Music boss Edgar Bronfiman (left) for not snagging British rival EMI.

Bronfman said at The Deal’s “Convergence 2.0″ conference that the best thing that could happen for Warner Music would be for EMI’s acquisition by rival bidder Terra Firma to be “wildly successful”.

Warner, majority controlled by private equity firms, earlier this year decided not to outbid Terra Firma for the asset and some analysts theorized at the time that Bronfman wanted EMI a lot more than Warner’s backers did. For a look at the chronolgy of the saga click here.

Bronfman’s argument for wishing success on his arch-rival was that the industry would rise as a whole should the company do well. 

Of course, the other argument that could be put forward is that a less successful future for EMI could put the assets back in play.

Bronfman on Monday took the spiritied approach of wishing Terra Firma boss Guy Hands and the EMI team a “tremendous amount of success”.

Meanwhile, the repurcussions of EMI going to Terra Firma, and Warner’s depressed share price, have raised speculation about whether Warner will want to remain a public company. Bronfman, unsurprisingly, didn’t want to discuss that issue with Reuters when pursued out of the conference building…

(Photo. Edgar Bronfman, Reuters file)