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OK Go, McClatchy

June 20, 2007

McClatchy Chief Executive Gary Pruitt has a habit of backing up his presentations to the financial community with music, whether it be Aaron Copland’s Rodeo, Neil Young’s “Rockin’ in the Free World” or something by the New Radicals or Jimmy Eat World. The music plays over photos taken by photographers who work for McClatchy’s newspapers, Pruitt told us.

For Wednesday’s presentation to the Wall Street crowd at the Mid-Year Media Review in New York, the selection is “Here It Goes Again,” the song that the band OK Go made an instant hit with its video of the members running around on choreographed treadmills.

So why that song? Could it be the lyrics? Pruitt says no:

“I’m counting on people not being able to understand the lyrics. It’s more of just a spirit of the song as opposed to the words of the song because the words are not really relevant.”

Really?

Just when you think you’re in control,
just when you think you’ve got a hold,
just when you get on a roll,
here it goes, here it goes, here it goes again
.

Now you know where financial analysts crib their investor notes to describe the newspaper business.

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