Your headline “Explosion Rocks Manhattan” is irresponsible and completely tabloidish! Your obvious attempt to command more attention was much too brazen and very distasteful. Virtually every other news service reported this as a utility situation, but your headline was fishing for a different impact and it left a bad taste in my mouth.
Several readers wrote to object to our headline, which they felt was too alarmist. By comparison, at the same time we were running the headline in question, the AP headline was: “Huge steam pipe blast kills one in NYC.” GBU Editor