NBC Universal: Sparrow hawk or strutting peacock?
The media conglomerate said on Friday it won’t let Apple sell its television shows on iTunes. Apple said NBC wanted to more than double the wholesale rate for each show, an edict that would have forced iTunes to raise the price of each episode download to $4.99 from $1.99.
Apple refused. CEO Steve Jobs has been able to keep content providers under his thumb for some time now, because they know the iPod is the only game in town for digital media players.
So what does that mean to the folks at home? Apple thinks a flat rate for music and video is best because it will bring in customers and make everybody a nice pile of money. Some of the folks who provide the content, like NBC, think it’s ridiculous not to have a say in the pricing of their shows. After all, some cost more to produce than others, right?
This could have some interesting implications, especially when you consider that Apple will show the world its new iPod next week. The iPod is a seemingly unstoppable success, but it appears that NBC is betting that it’s nothing more than a hard drive and some pretty plastic if it’s not stuffed full of “30 Rock” and “Heroes” episodes.
Either way, maybe “strutting peacock” trumps “sparrowhawk” when you consider that it’s only the beginning of September and the Apple-NBC contract has until the end of the year to play out. That’s plenty of billable hours for brown-bag lawyers’ lunches in Manhattan.
On the other hand, NBC Universal did just announce their “Hulu” joint venture with News Corp. Hulu is an online video service that will put a bunch of programming that both networks own on the Internet — for free. Now there’s a price that beats $1.99 any day of the week.
All right, media conspiracy theory people, will NBC pull the old William Tell trick on Apple? Or is it just preening and strutting?
Other media and tech news from this week, complete with avian references:
- Speaking of sparrow hawks, NBC Universal plans to double the size of its cable business outside the United States by buying Sparrowhawk Media, owner of the Hallmark channel. The price, our source told us, is about $350 million. (Reuters)
- Google is making the Associated Press, Britain’s Press Association, Canadian Press and Agence France-Presse happy with its decision to host stories from the four news outlets. Key to the deal: they are licensing the feeds to Google. Talk about monetizing assets! (Reuters)
- The newspaper business is a cash cow, but in the end, it still stinks, according to Goldman Sachs and Fitch. The Newspaper Association of America’s numbers paint a similar picture, even if the group wouldn’t characterize it quite that way. (MediaFile)
- CNN broke up with Reuters, saying it would prefer to spend its money on its own news operations. “Everything is changing,” the CNN spokesman told us. Don’t we know it! (Reuters)
- He’s our Legend, not yours. Bob Marley’s family says it will sue Universal Music and Verizon Wireless, claiming they used the reggae king’s name and image without permission. No lawsuit, no cry. (Reuters)
- Nokia, the world’s largest cell phone maker, unveils an online music store, gaming service and four new multimedia handsets. They will all feature the complete works of Sibelius. We wish. (Reuters)
- EMI votes Eric Nicoli off the island. (Reuters)