Nov 2 (Reuters) – U.S. store chains use Facebook pages to
reach out to customers, but when customers reach back with
complaints, many go unanswered, a new study shows.

Retailers did not respond to 65 percent of complaints and
questions on their Facebook pages during a five-day period in
September, according to Joshua March, chief executive officer
of Conversocial, a firm that helps companies interact with
customers on social media.