Comments on: Nokia maps out defense in smartphone battle http://blogs.reuters.com/breakingviews/2010/01/21/nokia-maps-out-defense-in-smartphone-battle/ Wed, 22 May 2013 21:12:54 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: tomtzigt http://blogs.reuters.com/breakingviews/2010/01/21/nokia-maps-out-defense-in-smartphone-battle/comment-page-1/#comment-1664 tomtzigt Fri, 22 Jan 2010 03:39:00 +0000 http://blogs.reuters.com/columns/?p=2239#comment-1664 Aha, but with maps come location and activity specific advertising opportunities. Nokia is the only mobile operator of the three, Apple and Google are moving into the cellular space and both have had trouble moving the providers. Nokia should be in a better position, particularly in Europe. Nokia needs to move into the behavior currency eco-system of the Internet, and gratis is the operative word there. Google gets that, Apple not quite but in return they deliver a fantastic user experience, like a Benz or Rolls-Royce. I am applauding Nokia: we need a big player to keep Google and Apple honest. Aha, but with maps come location and activity specific advertising opportunities. Nokia is the only mobile operator of the three, Apple and Google are moving into the cellular space and both have had trouble moving the providers. Nokia should be in a better position, particularly in Europe.

Nokia needs to move into the behavior currency eco-system of the Internet, and gratis is the operative word there. Google gets that, Apple not quite but in return they deliver a fantastic user experience, like a Benz or Rolls-Royce.

I am applauding Nokia: we need a big player to keep Google and Apple honest.

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