Comments on: Doubling Nielsen numbers not a cinch for LBO kings http://blogs.reuters.com/breakingviews/2010/06/04/doubling-nielsen-numbers-not-a-cinch-for-lbo-kings/ Mon, 17 Jun 2013 22:19:50 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: PostItChild http://blogs.reuters.com/breakingviews/2010/06/04/doubling-nielsen-numbers-not-a-cinch-for-lbo-kings/comment-page-1/#comment-2820 PostItChild Fri, 11 Jun 2010 13:04:09 +0000 http://blogs.reuters.com/columns/?p=3220#comment-2820 Here are the ratings on the ratings company’s planned IPO: The NYT likes Nielsen’s prospects, the WSJ not so much. Here’s an up to date scorecard — and what Van Morrison might have to say about it all. http://www.medianewsandviews.com/2010/06/nielsen_ipo/ Here are the ratings on the ratings company’s planned IPO: The NYT likes Nielsen’s prospects, the WSJ not so much.

Here’s an up to date scorecard — and what Van Morrison might have to say about it all.

http://www.medianewsandviews.com/2010/06  /nielsen_ipo/

]]> By: jstaf http://blogs.reuters.com/breakingviews/2010/06/04/doubling-nielsen-numbers-not-a-cinch-for-lbo-kings/comment-page-1/#comment-2751 jstaf Sat, 05 Jun 2010 01:20:57 +0000 http://blogs.reuters.com/columns/?p=3220#comment-2751 To get a 2x on an investment made in 2006 you have an IRR of 18%, that seems like a reasonable return for a business that was changed to survive in the new environment. The company has focused on the analysis and measurement of customer response, pricing and other unique methodologies that have moved their value beyond access. To get a 2x on an investment made in 2006 you have an IRR of 18%, that seems like a reasonable return for a business that was changed to survive in the new environment.

The company has focused on the analysis and measurement of customer response, pricing and other unique methodologies that have moved their value beyond access.

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