http://blogs.reuters.com/breakingviews/2011/04/04/zipcars-better-mousetrap-may-give-ipo-a-snap/ Sun, 28 Apr 2013 15:49:48 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blogs.reuters.com/breakingviews/2011/04/04/zipcars-better-mousetrap-may-give-ipo-a-snap/comment-page-1/#comment-6915 carsharepundit Tue, 05 Apr 2011 01:43:15 +0000 http://blogs.reuters.com/columns/?p=5697#comment-6915 It's a very rosy picture indeed. That fact is that Zipcar is struggling with slowing growth, increasing competition - from so-called P2P car sharing and OEM's like Daimler & BMW - and is simply unable to grow organically outside the USA in any meaningful way (let alone a non-English speaking culture). European markets are different, well developed, highly competitive, anti-American and already proven resistant to anything but acquisition. It is a great idea, but outside the USA, Zipcar is not the cool, hip 'inventor of a category' that it can gets to play at home. More like a take-over target for VW or Ford.... It’s a very rosy picture indeed. That fact is that Zipcar is struggling with slowing growth, increasing competition – from so-called P2P car sharing and OEM’s like Daimler & BMW – and is simply unable to grow organically outside the USA in any meaningful way (let alone a non-English speaking culture). European markets are different, well developed, highly competitive, anti-American and already proven resistant to anything but acquisition. It is a great idea, but outside the USA, Zipcar is not the cool, hip ‘inventor of a category’ that it can gets to play at home. More like a take-over target for VW or Ford….

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