Comments on: Fed’s debit-card U-turn doesn’t mean it’s caving Mon, 26 Sep 2016 03:26:00 +0000 hourly 1 By: gstanski Fri, 01 Jul 2011 02:35:59 +0000 The new debit limit benefits exclusively retailers, although their CEOs and lobbyists are telling us that consumers will be the ones who will reap the biggest advantage from the cap on debit fees. Any revenues lost by card issuers will translate directly into a positive revenue flow of an equal aggregate amount for retailers.

It is very unlikely that any of the windfall will be passed on to consumers. Anyway, even if that did somehow happen, consumers would still be net losers, due to the fact that banks will inevitably make up for their interchange-related losses by generating higher revenues elsewhere. Actually, they are already doing it. enate-hands-u-s-retailers-a-16b-win-over -card-issuers