Samsung investors should worry less about Apple
By Wayne Arnold
The author is a Reuters Breakingviews columnist. The opinions expressed are his own.
Samsung investors are worrying too much about Apple. The companyās shares have slid on concern the iPhoneās maker might be buying Japanese memory chips to cut its dependence for parts on its South Korean rival. But Appleās diversification only reflects how smartphone demand is outpacing parts supply. Apple still needs Samsung and Samsungās valuation has fallen too far.
The gadget-makerās shares fell 6 percent on May 16 on reports from Taiwan that Apple was putting in big orders for memory chips with Japanās Elpida Memory. Apple might like to diversify: Samsung is not only a major supplier of parts, but its biggest rival. Samsung toppled Apple in the first quarter as the worldās most popular smartphone maker, according to research firm Gartner. Because Apple is Samsungās biggest single customer, investors worry a shift by Apple will hurt Samsungās 45.3 trillion won in quarterly revenue.
They can relax: sales of memory to Apple account for less than 1 percent of Samsungās overall sales, according to Citigroup. Samsung makes more selling it logic chips and screens, but even those add up to only about 5 percent of total sales. Samsungās parts by contrast make up an estimated 25 percent of the iPhone. Appleās Elpida purchases most likely result from a shortage of supplies as it ramps up production of the iPhone 5. Samsung canāt easily dedicate more capacity to its U.S. rival.
The launch of the new iPhone in June may be a bigger worry for Samsung, particularly amid slowing growth in China. But global smartphone sales still grew by roughly 45 percent in the first quarter, with Samsungās mobile sales soaring by 86 percent thanks to the popularity of its larger, 5.3-inch, Galaxy Note phone-tablet. Apple is following suit by swapping the iPhoneās 3.5-inch screen for larger 4-inch LCDs in the iPhone 5.
Investors are discounting Samsung too much. The companyās should grow by 62 percent in 2012, according to consensus forecasts, yet after this weekās decline, the shares trade at just 8.2 times projected 2012 earnings. Thatās below Apple, and other peers like LG Electronics and SK Hynix. Investors should have more faith.