Comments on: Spain’s message keeps getting lost in translation http://blogs.reuters.com/breakingviews/2012/06/07/spains-message-keeps-getting-lost-in-translation/ Sun, 28 Apr 2013 15:49:48 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: schizoid http://blogs.reuters.com/breakingviews/2012/06/07/spains-message-keeps-getting-lost-in-translation/comment-page-1/#comment-9337 schizoid Fri, 08 Jun 2012 12:38:07 +0000 http://blogs.reuters.com/breakingviews/?p=11992#comment-9337 They want to funnel a large amount of cash to their banks, so the banks can buy more their debt - without fussy little details like paying back the funds being investigated too closely. When you want a diverse audience to hear what they want to hear, then a simple clear message is not the best route. Let the EU sweat, and try and reassure the outside investors (hah!) Organise a cacophony, and everyone can choose which soundbite to pin their opinions to. They want to funnel a large amount of cash to their banks, so the banks can buy more their debt – without fussy little details like paying back the funds being investigated too closely.

When you want a diverse audience to hear what they want to hear, then a simple clear message is not the best route. Let the EU sweat, and try and reassure the outside investors (hah!) Organise a cacophony, and everyone can choose which soundbite to pin their opinions to.

]]> By: mulholland http://blogs.reuters.com/breakingviews/2012/06/07/spains-message-keeps-getting-lost-in-translation/comment-page-1/#comment-9333 mulholland Fri, 08 Jun 2012 02:31:35 +0000 http://blogs.reuters.com/breakingviews/?p=11992#comment-9333 Spanish deadbeats are looking for a free ride. The Pope forgives. Germany takes cash. Spanish deadbeats are looking for a free ride. The Pope forgives. Germany takes cash.

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