BYD caught in two Chinese economic traps

By Wei Gu
August 6, 2012

By Wei Gu

The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

Warren Buffett doesn’t usually like companies in which the top managers are selling when the share price falls. By that standard, the Omaha investor must not be too happy with his Berkshire Hathaway’s 2008 purchase of 9.9 percent of Chinese electric automaker BYD.

Buffett is still up on his investment, but BYD’s Hong Kong-listed shares are down 84 percent from their 2009 peak, and the Shenzhen-listed shares have tumbled more than 40 percent in the last three months. The company warned in April that its first half net profit will fall by 75-95 percent. Despite the sharp correction, insiders are still rushing to the door. In July, key executives and other big shareholders have sold about $133 million shares, or 3 percent of its market cap.

The withdrawal of the 2009 government stimulus has sharply slowed down passenger vehicle sales growth – from 33 percent in 2010 to 5.2 percent in 2011. Domestic producers, who mostly serve the poorest and most price-sensitive customers, have been hit especially hard. Their market share fell to 39 percent in June from 34 percent six months earlier, official data shows.

BYD did not anticipate the change in trend. It expanded aggressively in the past two years, and the ratio of debt to assets ratio rose from 53 to 64 percent between 2009 and 2011, while operating cash flow is deteriorating.

Many potential customers fear that the low-cost domestic cars aren’t as safe as foreign brands. The percentage of Chinese automobile buyers wanting to purchase a European vehicle has increased from 25 percent in 2009 to 35 percent this year, according to JD Power. Those fears help explain the attention given to June crash, which killed all the occupants of a BYD electric taxi while no one in the other two cars involved was badly hurt. A government-led probe cleared the electric battery in the accident.

Buffett was attracted to the BYD concept: make electric cars widely available in a country that is short on energy. The reality – of shifting government policies and persistent consumer doubts – is proving much more difficult.

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