Breakingviews

Kellogg might make Heinz-style Buffett target

June 3, 2014

The $25 bln cereal giant’s stock is up on M&A talk. Kellogg may be too big for a Hillshire-like takeover battle and has too much debt for an LBO to be palatable. But an equity-rich deal like the Sage of Omaha and Brazil’s 3G cooked up last year for ketchup-maker Heinz might work.

Kellogg rescues P&G from over-cleverness

February 15, 2012

The maker of Corn Flakes and Froot Loops is paying $2.7 bln for Pringles, the snacks business that P&G hoped to sell to Diamond Foods in a complex tax-minimizing deal. Kellogg can justify a premium, while P&G will net less after tax. But the consumer giant gets a valuable lesson.