Breakingviews

Twitter may score big with football digital rights

April 5, 2016

Jack Dorsey’s social-media firm won permission to stream 10 NFL games for a reported $10 mln. That’s the price of a one-minute Super Bowl ad, making the deal a cheap way to up the $12 bln service’s user base. Twitter may finally gain some ground against rivals like Facebook.

A creative NFL would lean in to Sheryl Sandberg as commissioner

October 8, 2014

Furors over domestic violence and concussion risks have made U.S. football and boss Roger Goodell vulnerable. An unconventional idea for a replacement is Facebook’s No. 2. Sandberg would bring the female presence the league needs. She, too, might have something to gain.

NFL only understands hits where they really hurt

September 19, 2014

The U.S. football league has thrown its weight around to grow into a $10 bln entertainment colossus. Victims of the sport’s violence get trampled until the likes of Anheuser and Nike play offense. Corporate America may be all that keeps the NFL from going the way of boxing.

Don’t boo U.S. football’s zero-coupon perpetuals

December 7, 2011

The Green Bay Packers are selling shares that pay no dividend and can’t be sold. What sounds like a sucker’s bet - or a donation - at least gives fans a tangible stake in the local champs. And as it happens, since the team’s last sale, plenty of “real” stocks are down.