Diamond Foods crashes after running before walking

February 9, 2012

The nuts and snacks firm came clean about $80 mln worth of bad accounting and replaced its CEO and CFO. Shares tanked and its deal to buy Pringles looks all but dead. It’s a warning about going aggressively from private and small to public and big. There are more lessons, too.

Kellogg rescues P&G from over-cleverness

By Rob Cox
February 15, 2012

The maker of Corn Flakes and Froot Loops is paying $2.7 bln for Pringles, the snacks business that P&G hoped to sell to Diamond Foods in a complex tax-minimizing deal. Kellogg can justify a premium, while P&G will net less after tax. But the consumer giant gets a valuable lesson.