Cox: Time has come for Zynga to sell the farmville

By Rob Cox
March 3, 2016

Liquidating the $2 bln company and returning the proceeds to shareholders is probably the best option at this point. Unfortunately, the once high-flying videogame maker is entirely rigged by founder Mark Pincus. Zynga is a prime example of the problem with super-voting powers.

Delay takes shine off Zynga’s IPO

December 2, 2011

Revenue at the maker of FarmVille and other Internet games is still rising fast. But on more telling measures, growth has slowed. Zynga’s hoped-for $9 bln valuation isn’t too far-fetched. But the price tag might have been even higher had it harvested IPO investors’ cash earlier.

Gray market trading sucking life from IPOs

December 19, 2011

Facebook’s float will grab headlines next year. But as Zynga’s tepid debut shows, multiple private investment rounds and the ability to trade shares before going public mean there are slim pickings when public market investors finally get their chance to participate.

Zynga has less to fear from mobile than Facebook

March 2, 2012

The online gaming company is diversifying away from the social network. But one trend affecting its giant symbiotic partner shouldn’t much worry Zynga - the shift to mobile devices. Ad-dependent firms like Facebook and Yelp could lose out, but Zynga’s revenue model is different.

U.S. venture capital needs a reboot

February 4, 2013

A decade of insufficient shrinkage hasn’t fixed wimpy performance, which undershoots boring stock indexes. The dot-com boom is history, startups find capital elsewhere, and funds chase assets over returns. A few big names aside, investors need to strip VCs of their mystique.

Candy Crush destined to be a heartbreaker

February 19, 2014

The addictive mobile app’s Europe-based maker is ready to capitalize on the hype with a U.S. IPO. Fast-growing King could be worth a tasty $6 bln given rival valuations. With top hit Candy Crush generating 80 pct of revenue, though, investor infatuation would be a dangerous game.