Business Traveller

Business aviation on the move


Adam Twidell, CEO of, air travel booking agent and flight broker company

When should business flyers go private? Talking shop with Adam Twidell,

chief executive of

Former RAF pilot Adam Twidell is a man who understands the needs of busy jetsetters. He used to fly planes for fractional-ownership jet firm NetJets and now runs an online marketplace for private charter aircraft that’s been called “the iTunes of aviation.”

Twidell, who started when it dawned that his industry was a hugely fragmented, offline marketplace, thinks that business travellers are wasting vast swathes of highly paid working hours by using only commercial aviation.