Changing China

Giant on the move

Do athletes gain or lose from stripping off for the cameras?

August 9, 2008

Amanda BeardMore and more athletes are baring all for the cameras, something which can help give them more marketing clout in a competitive marketplace and perhaps help fund their careers while they are on the field, in the pool, and afterwards.

With the Olympics underway U.S. swimmer Amanda Beard, high jumper Amy Acuff and figure skater Katarina Witt are all appearing in a special Olympic spread in the August edition of Playboy. American swimmer Dara Torres is featured in men’s mag Maxim and Australian swimmer Stephanie Rice in FHM.

Sports fans hardly bat an eyelid now at seeing athletes who are in peak physical condition stripping off for the cameras — but does this enhance or negatively impact on their image?

PHOTO: Swimmer Amanda Beard of the U.S. holds an anti-fur poster in which she appears nude on behalf of People for the Ethical Treatment of Animals (PETA) outside the Beijing 2008 Olympic National Aquatics Center August 6, 2008. REUTERS/Alessandro Bianchi

Comments

Congratulations to the People of China! What an outstanding opening of the 2008 Olympics. I am so proud of the efforts and accomplishments the entire country has made to highlight the greatness China has to offer the world. Best wishes to all involved with China as this success story continues to secure China’s long deserved prosperous future!

All the best,

Lee (Eric) Newton – ???
VP, Business Development
China BPO Call Center Services
Princeton, NJ 08540

PH: 609-273-1945
EM: chinabposales@comcast.net
EM: Iamasia@aol.com (Personal)

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“Does this enhance or negatively impact on their image?”

It’s too soon to say.

Posted by kandroma | Report as abusive
 

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