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Changing China

Giant on the move

23:31 October 24th, 2009

China’s changing palette

Posted by: Tyra Dempster
Tags: Countdown to Beijing, , , , ,

Pampered grapes and expensive price tags in China’s growing wine market.

The specially imported grapes at Bodega-Langes winery in Heibei province enjoy a constant concert of classical music from the vineyard right through to the cellars.

Just in case they suffer culture shock.    

China’s increasingly affluent society is testing its palette on grape wines, both premium and budget, and the potential market of 1.3 billion customers has enticed both foreign and local investors.

Click here to see the Reuters Report.

For more on China's wine scene, try the Grape Wall of China blog.

4 comments so far

Does anyone at Reuters know the difference between PALATE and PALETTE? Or have a billion Chinese suddenly taken an interest in easel painting?

- Posted by Brent Lane

Ha ha ha! Palate…palette!! What a typo!!! LMAO!!!

- Posted by bulletfish

Given the fine materials they have, will they brew it or blow it ? They gave me a free sample few years ago and my throat was inflamed with the first sip.

- Posted by Chuck

A changing palette? Unlikely.

China is still as red as it will ever be.

- Posted by Anon

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