Changing China

Giant on the move

China’s changing palette

October 25, 2009

Pampered grapes and expensive price tags in China’s growing wine market.

The specially imported grapes at Bodega-Langes winery in Heibei province enjoy a constant concert of classical music from the vineyard right through to the cellars.

Just in case they suffer culture shock.    

China’s increasingly affluent society is testing its palette on grape wines, both premium and budget, and the potential market of 1.3 billion customers has enticed both foreign and local investors.

Click here to see the Reuters Report.

For more on China's wine scene, try the Grape Wall of China blog.

Comments

Does anyone at Reuters know the difference between PALATE and PALETTE? Or have a billion Chinese suddenly taken an interest in easel painting?

Posted by Brent Lane | Report as abusive
 

Ha ha ha! Palate…palette!! What a typo!!! LMAO!!!

Posted by bulletfish | Report as abusive
 

Given the fine materials they have, will they brew it or blow it ? They gave me a free sample few years ago and my throat was inflamed with the first sip.

Posted by Chuck | Report as abusive
 

A changing palette? Unlikely.China is still as red as it will ever be.

Posted by Anon | Report as abusive
 

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