Changing China

Giant on the move

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Welcome to the Stretchy Pants Olympics


WrestlersAnd now, live from Las Vegas, NBC Live Sports is proud to present: Saturday Night Badminton!

No? How about Saturday Night Fencing? Or maybe: Welcome to The Kayak Bowl!

The big U.S. broadcaster is paying a fortune to televise minority sports such as these from the Beijing Olympics, but don’t expect it to remake its fall TV sports schedule, no matter how many Golds Americans win at them.

We would have asked NBC why they go to the trouble of showing things like judo and rowing, but our top researcher, Keanu, already had a response: “They’d give you a boring answer, dude.” Then he went back to talking to his girlfriend on his mobile.

“So I was like…so he was like…so I was like….”

But, it’s no secret anyway. As everyone knows, track and swim and bike and gym have the lion’s share of gold medals, celebrity, television close-ups and cool stuff at the Olympic Games.