Comments on: Yes, online media brands do matter

By: SkyTurtle

SkyTurtle — Tue, 29 Mar 2011 00:42:28 +0000

It is interesting to see the results of the rankings readers gave these stories in the survey above. It would be even more interesting to see those results cross-tabulated to see how different demographic groups submitted rankings.

The rise of the Internet created this incredibly speedy pathway by which information makes its way to us. Still, the trusted mastheads of the world of journalism carry an implied approbation of the articles they pass. A stamp of approval not offered by the “no-name” media sites that pride themselves on speed and sensationalism. When I read a story by a trusted news agency I am much more confident in its integrity. Not so with the others.

In much the same way that a book from a known publishing house has passed the rigors of editorial review while one from a vanity publisher is merely paid-to-press, the trusted news sources continue to act as a stamp of legitimacy for their journalism.

By: JoshuaJ

JoshuaJ — Mon, 28 Mar 2011 19:25:04 +0000

In China, a rose by other name smells not worse but better.When someone post some “news” online and want people to read, they simply titled “reuters:” or “new york times:” they can do it easily cause no law specified such things as illegal. Plus when people worship the kind of thing like free market and democracy, every piece of rubbish linked somehow to that name smells like rose. That’s why I banished all Chinese and American (who mainly serve their own interest) media from my sight and keep only reuters and economist.

By: amateurediteur

amateurediteur — Mon, 28 Mar 2011 16:05:59 +0000

It’s even more interesting that new brands, like the Huff Post, can become entrenched in a relatively short period of time. I hope they repeat the study in 10 years and see what brand names are salient.

By: Kansas57

Kansas57 — Mon, 28 Mar 2011 02:16:24 +0000

I don’t actually think Shakespeare was wrong. He was talking about the intrinsic nature of both roses and Romeo. Your article does not convince me a rose by any other name would not smell as sweet. Perhaps if both the Economist and the Huffington Post sold roses, I would prefer to buy from one over the other. But that still does not mean a rose would smell less sweet if it were called a gerkin.