Prepare for the revenge of politics. For the past few decades, the quants – mathematicians, physicists and technologists – and their younger brothers, the economists, have been in the ascendant. With their mathematical models and their ability to crunch vast quantities of data, they have shaped the way businesses understand the world and operate within it.
Which is the more powerful agent of social change: fear or sympathy? Women in rich and middle-income countries may soon find themselves enrolled in a real-life experiment testing this proposition. That is because birthrates are dropping in much of the world. Demographics may soon rocket to the top of the political agenda, demanding an entirely new way of thinking about women and motherhood and the economy.
Sometimes, the aftermath is more devastating than the storm. That is the story of the 2008 financial crisis. It was disastrous at the time, but what has been worse is how long it has lingered. That halting recuperation is why the global economic meltdown is still at the center of the political debate in the Western world.