Counter-Revolution?

August 6, 2009

FoxTVRupert Murdoch used News Corp’s fiscal fourth quarter conference call on Wednesday to say he wants to be paid ANYTIME his news is read online. Perhaps he was just in a cranky mood, but most of the reporters listening to the call thinks he’s going beyond what he’s said many times before on the topic.

The digital revolution has opened many new and inexpensive methods of distribution, but it has not made the content free. Accordingly, we intend to charge for all news websites.

The Sun, 6 Aug 2009That’s not just for newspapers and websites, but also for his TV news channels, like Fox, and by implication, Sky, when viewed online, Murdoch said.  However, when asked if he will be charging for celebrity photos from newspapers such as The Sun or News of The World, it was by no means clear he’s figured out how to make visitors pay to view these other than by watching ads.

He said he’s prepared to be first among his competitors to do this and considering introducing a paid-content plan for News Corp web sites in the company’s current fiscal year that ends in June 2010.   

Of course, there’s nothing counter-revolutionary about content creators wanting to get paid. It just made the blog posting trifecta work.    

(Transcript: News Corp Q4 2009 conference call, Seeking Alpha; Image: The Sun)                                           

See also Revolution and Evolution

2 comments

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And what would happen if the FCC banned all sales of over the internet and on the public airwaves? Would Mr. Murdoch become as irrelevant as the newspaper is today. I would loved to see it happen, greed is greed no matter who represents as innovation.

Posted by Dale | Report as abusive

[...] last quarterly earnings call, he says his online newspaper portfolio will begin migrating towards a paid-for model within the next financial [...]

The final nail in the coffin. I’m pleased however, his brands are the trashiest out there (Fox/Sun), his readership is foolish and poor. It should make for a good laugh. Was he drunk on this call?

Posted by Sean | Report as abusive