matthewgoldstein-Matthew Goldstein is a Reuters columnist. The opinions expressed are his own.-

Goldman Sachs CEO Lloyd Blankfein has an image problem on his hands.

The most ardent critics of his firm are likening it to a blood-sucking vampire, while others simply see the Wall Street investment bank as a greedy and ruthless financial titan. But there is a way for Blankfein to start turning public opinion around, and that involves a quick buyout of ailing mid-market lender CIT Group, which provides financing to some retailers, manufacturers and aviation operators.