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You are not a loan, RBS ads remind customers


RBS/REPOSSESSIONIs the Royal Bank of Scotland softening up the public and politicians ahead of its results on Aug 7th with a series of newspaper advertisements telling us how many loans it is dishing out?

The 70-percent state-owned bank is expected to post a pre-tax profit of 1.2 billion pounds for the first half of the year, according to a Reuters poll of analyst forecasts. 

RBS is going to need to show British taxpayers that their investment is doing more than just helping the bank back into the black — particularly following criticisms that along with other banks it has not passed on the money the government has made available to it.

The RBS ads, carried in The Guardian newspaper, personalise the bank’s lending by naming some of the businesses it is supporting.