Commentaries

from MediaFile:

Steve Jobs is the product; iPhones the accessories

 New iPhones, expected next week, are likely to be overshadowed by the triumphal return of Steve Jobs as chief executive of the technology group.

No company and its products are more inseparable from its leader than Apple and Steve Jobs. His obsession with sleek design and an always hard to define "cool factor" has produced an unmatched string of hit computers, music players and, recently, phones.    

Lower prices rather that lots of fancy new features should headline the launch of new iPhone models at Apple's World Wide Developer Conference in San Francisco on Monday.

What we do know is that Apple plans to introduce a new version of its software, iPhone 3.0, with 100 new features.