Suntory buys Jim Beam, by the numbers
Japan’s Suntory has announced that it will acquire Jim Beam for $13.6 billion in cash. Reuter’s reports that the acquisition will make Suntory the “third largest whiskey company and the fifth largest malt whiskey company by volume”.
Felix Salmon thinks Suntory is trying to “buy the future… it’s looking to the 2020s and beyond, and it’s betting that no matter how much it pays now, it’s more than worth it for the advantage of being the first Asian company to own a major bourbon brand”.
Here’s Reuters’ breakdown of where Beam’s business stands today: