Comments on: How American fast food tastes are changing http://blogs.reuters.com/data-dive/2015/01/26/has-americas-taste-for-mcdonalds-faded/ Mon, 23 Mar 2015 20:11:41 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: davidhoffman5 http://blogs.reuters.com/data-dive/2015/01/26/has-americas-taste-for-mcdonalds-faded/comment-page-1/#comment-535 Mon, 26 Jan 2015 23:52:38 +0000 http://blogs.reuters.com/data-dive/?p=2702#comment-535 McDonald’s has some hidden savings if they are willing to give up some legacy items. Change the Big Mac by eliminating the third(middle)bun piece. That reduces food cost and preparation time. Call the new sandwich Medium Mac. Stop using the sesame seed bun. Go with a good plain bun for the same cost. The dollar menu has a the McDouble. The cheese in the McDouble drives up the cost to the customer by 20 to 30 cents. Eliminate the cheese and lower the cost. You would end up with a real value for somewhere between $0.99 and $1.19.

Consider changing your French Fries. Quadruple the cross section of the fries. Similar to steak fries. The thicker fries would retain their heat longer. Go au natural. Clean the potato, but leave the skin on.

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