Comments on: Trust: the commodity in shortest supply World Economic Forum Tue, 31 Mar 2015 00:35:00 +0000 hourly 1 By: Suzanne (London) Thu, 29 Jan 2009 11:14:15 +0000 Governments and institutions need to re-estasblish their social contract with society. See my post to Klaus Schwab. The critical component of the social contract is the higher duty of care and for an individual to be able to define when and how it will be applied when they sit in a position of trust.

I believe this take you beyond cost and reputation and in to an important area for business that involves giving true definition and action to the various nomenclature (CSR, Sustainability, Triple Bottome Line) that hint at responsiblity and responsible behaviour but do not deliver anything different.