Davos Notebook

Me, Myself, I

January 26, 2011

How do I trust myself? Let me count the ways…

Global PR group Edelman told the World Economic Forum about its Trust Barometer and said that “Trust” in general had stabilised.

But that’s where the good news for me ended.

My industry, media, had a Trust tumble in the US and UK to small levels of trust never seen before – “How much do you trust media to do what is right?” The US is down to 27% and the UK 22%. Maybe I should try my hand at fiction instead!

There was a big Trust rise for media in China and Brazil but India had a big decline. Fascinating data but having spent many years pouring over Chinese newspapers a bit of a surprise to me.

As if my ego didn’t take enough of a hit from the media data, the authority data gave me (us?) another blow. The category “person like yourself” tumbled to the seventh most credible category, down from third in 2009. Why? Maybe in the world of hundreds of Facebook “friends” and thousands of Twitter followers, we’re no longer really sure who someone like our self really is. (Apologies to all my friends and followers)

Or maybe it is the modern twist on the old joke about not wanting to belong to a club that would have me as a member.

I think I need to look in the mirror and smile.

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