As World Economic Forum kicks off in Davos in earnest on Wednesday, one focus (of the fashionistas) will be what key movers and shakers are wearing.

fashion

While it’s snowing outside with temperatures often dipping below zero, inside the main congress centre is boiling hot not least because participants are engaged in heated debate over how to reshape the world.

The dress code is smart casual, but from my own experiences people wearing anything but black or dark blue would stand out, just because everyone would still be wearing normal — or boring — business suits.

At the opening reception last night, I did see ladies wearing some colour dresses at the bar sponsored by South Africa, but apart from that it’s still a very much black and grey affair here.

Flicking through the inflight magazine on the way to Zurich from London, I found an interesting survey which showed how clothes you wear can influence the success of your business presentations.