The Davos meeting organisers have made a huge push into social media this year. From interviews on Facebook to geo-location services using Foursquare, it’s an impressive use of social media tools to bring the closed-shop that is the WEF to the masses.
In the video clip below, Reuters correspondent and Davos veteran Ben Hirschler shares his thoughts on the impact this will have on this year’s WEF.
“They’ve made a big effort to show their involvement with the outside world,” he says. “The question is… to what extent is this just PR eye-wash and to what extent is it something serious?”